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Posts tagged Retail
A&I Books Pre-Paid Cards Debut at B&H
July 25, 2012
NEW YORK CITY, N.Y., July 25, 2012 (SEND2PRESS NEWSWIRE) — A&I Books Pre-paid Cards, allowing purchasers to create photo books online at a discount with advance payment, are now for sale online at www.bhphotovideo.com or at the B&H Superstore in NYC.
With this brand new product, B&H Photo Video, the professional’s source for multi-media technology, is now offering photographers the opportunity to create professional quality print-on-demand photo books through A&I Books, a leading supplier of fine-art photo book printing services.
“Making high-quality photo books is easy and affordable with print-on-demand technology, and we’re excited to be working with B&H, the perfect place in New York City for photographers to jump-start the process,” said Rex Weiner, Editor/Publisher of A&I Books.
A&I Books Pre-paid Cards are priced at $30, $45, and $60, which allows the creation of 40-page photo books in 8 x 8, 8.5 x 11, and 11 x 17-inch formats, respectively. The cards are sold exclusively by B&H to customers at a discount, making the creation of print-on-demand (POD) photo books more affordable in comparison to other services such as Blurb and Lulu.
The announcement will be featured at a design and editorial workshop at the B&H Eventspace on July 26, sponsored by A&I Books in partnership with B&H Photo Video at the B&H Superstore in NYC. The next workshop is scheduled for August 9. For more information on dates and times, search “event space” at http://www.bhphotovideo.com/ .
About A&I Books:
A&I Books is a leading supplier of fine art print-on-demand photo books and the sole U.S. provider of BookCreator™ (http://www.aandibooks.com/download), free online design software for customized photo books. A&I Books is based in Los Angeles, with a 30-year legacy of providing museum and gallery printing and a variety of high-end photographic services to the world’s top photographers. Allied with the Julia Dean Photo Workshops, A&I is devoted to the traditional photographic arts while leading the way to the digital imaging future, advancing the skills and increasing the personal enrichment of photographers of all experience levels and ages.
Learn more at: http://www.aandibooks.com/ .
News Source: AandI Books :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .
Brian Gavin Diamonds Teams with Credex for Financing Option for Online Purchases
July 24, 2012
HOUSTON, Texas, July 24, 2012 (SEND2PRESS NEWSWIRE) — Brian Gavin Diamond’s Signature Diamonds and jewelry creations are now more readily accessible to customers looking for financing online through a partnership with Credex. According to Brian Gavin, “We have collaborated with Credex, working with state of the art technology to bring this great option to our customers. As has been the case with other innovative ideas, others are sure to follow.”
Credex has launched its 36 month Instant Credit Program and has chosen Brian Gavin Diamonds as one of the premier e-merchants to feature this new online point-of-sale service. The program offers instant credit to customers who want to make their purchase immediately upon selecting their diamond jewelry through Brian Gavin Diamond’s website. Instant credit is obtained from numerous consumer credit lenders resulting in very high approval rates. Credex financing also allows for 36 months to pay for purchases.
Only very basic information is requested from customers at checkout, including name, address and the last four digits of a customer’s social security number. Credex’s patented technology keeps this information secure, and at the same time enables customers to make instant jewelry purchases. Credex financing provides instant purchasing power at checkout for all orders over $1,000 at Brian Gavin Diamonds.
Brian Gavin, as a world renowned expert in diamond cutting and jewelry design, is committed to providing diamond buyers with a truly rewarding, personalized experience. The quality and value of his diamonds shines through his brilliant creations.
Brian Gavin’s Signature Diamonds have the perfect balance of brilliance, beauty and value. The combined knowledge of five generations of master diamond cutters creates superbly cut, symmetrical diamonds that have consistent and maximum brilliance and light return.
For more information visit: http://www.briangavindiamonds.com/credex-financing .
About Brian Gavin Diamonds:
Brian Gavin is a leading authority in the world of diamond cutting and design. Brian Gavin Diamonds combine old world knowledge with new age technology to provide buyers with precision-cut diamonds and magnificent custom jewelry. For more information and to purchase Gavin’s signature diamond jewelry, visit http://www.briangavindiamonds.com/ or email info@briangavindiamonds.com; or call (866) 611-4465.
News Source: Brian Gavin Diamonds :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .
From Hangovers to Head Lice: What Do Head Lice and Hangovers Have in Common? CT-based Healthcare Entrepreneur George Coleman
July 2, 2012
BRIDGEPORT, Conn., July 2, 2012 (SEND2PRESS NEWSWIRE) — In the early 1980′s George Coleman, head of Dermedics Laboratories in Bridgeport, Conn., teamed up with the former Keneric Industries to reformulate and market an over-the-counter pharmaceutical product designed to treat the symptoms of hangovers. The product, Dr. Seltzer’s Hangover Helper, went on to become the best-selling hangover remedy in the U.S. It was eventually sold to a well-known manufacturer and, after almost 20 years on the market, was discontinued when that manufacturer was sold.
Realizing that the need for a safe, fast and effective hangover remedy still existed, Coleman and his team at Dermedics Laboratories re-formulated the product to meet new FDA requirements and, this summer, will re-launch the “Doc” in Circle K convenience stores throughout Arizona, New Mexico and Nevada, as well as in other retailers nationwide and on the internet at www.DrSeltzers.com.
“Hangovers are not always associated with drinking too much alcohol,” Coleman observes. “Sometimes factors such as hot weather contribute to the problem. Believe me, if you ever had a ‘hangover headache,’ there’s nothing more effective than Dr. Seltzer’s.”
More information is available at http://www.DrSeltzers.com.
A problem that could drive you to drink:
In 1998, during a conversation with a group of school nurses, Coleman had learned that two of their major concerns were the toxicity of existing head lice treatments and the fact that lice seemed to have become resistant to them.
Enlisting the expertise of one of the nation’s foremost homeopathic practitioners, Coleman went on to develop a safe and effective non-toxic head lice shampoo, X-PEL Anti-Lice Shampoo & Conditioner. Laboratory testing also showed X-PEL had the ability to repel lice, thereby making it not only a front-line treatment for existing head lice infestation but also a product that could prevent infestation.
“Combine these attributes with our state-of-the-art nit (egg) removal comb, and you have the safest, most effective head lice treatment available. School nurses love it. So do parents. Not only does it work as advertised, it is safe for humans, animals, fish and the environment. If people thought about where the contents of discarded bottles of those toxic pesticides end up once they hit a landfill, not to mention once they hit your kid’s head, they would certainly choose X-PEL,” says Coleman.
X-PEL is available at regional drug stores and supermarkets throughout the U.S. and Puerto Rico such as Hannaford Supermarkets, Harris Teeter Supermarkets, Kinney Drugs, USA Drugs, Kerr Drugs, Pharmaca Integrative Pharmacies, Bartell Drugs. It is also the only non-toxic head lice treatment and preventative stocked by the U.S. Department of Health and Human Services for distribution to government agencies.
“We really want to get into the ‘big box’ national drug store and supermarket chains but, so far, it’s been too expensive for us to meet their demands,” Coleman says.
For more information and where to buy X-PEL, visit: www.x-pelheadlice.com .
News Source: Dermedics Laboratories :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com .
M-Commerce: New Online Shop Add-On Runs On All Smartphones
June 22, 2012
Easy integration into any existing shop system
MoVendor’s M-Commerce Solution
- New m-commerce system runs at the speed of light
- Intelligent technology responds virtually without any time lag
- Easy integration into any existing shop system
- No investments, no changes to the online store required
- HTML interface runs on all smartphones without any app
Various studies and surveys have revealed that there is still a large pent-up demand for mobile shopping services. Although smartphone users would like to shop, the slow mobile networks and non-adapted shop systems still constrain mobile commerce revenue.
The Start-Up MoVendor shows that there is indeed a solution with its new online shop add-on for M-Commerce. Mobile visitors are forwarded directly from a retailer”s standard shop system to the mobile version at MoVendor, which is optimized for small screens, and displays the retailer”s range quickly and clearly.
According to MoVendor, there is no longer any excuse for not making an online shop mobile. The SaaS solution for M-Commerce enables the retailer to start immediately, and no investment is required. As MoVendor works as a separate marketing channel, there is also no need to make any adjustments to the existing shop software.
MoVendor has equipped the SaaS solution with an intelligent turbo boost, which does not only show optimized images and compact pages. The new technology ensures that information is practically readily available on the smartphone when it is requested by the user.
This is an amazing effect especially in mobile networks where smartphone users are accustomed to long page load times.
The website explains the technology and use of MoVendor”s solution for M-Commerce. There is a mobile demo shop available for testing on a smartphone directly using the QR code.
MoVendor GmbH & Co. KG is an owner-managed company founded in 2011 and based in Hamburg, Germany. It offers online retailers the option to optimise their online shop for mobile consumers with smartphones and tablet devices.
MoVendor is the first company in the world to offer a pure HTML solution that allows online retailers to sell their range via all mobile end devices.
The MoVendor SaaS solution is available as an add-on for all types of regular online shop system, without the need for technical adjustments. The company does not charge set-up fees or fixed fees but is financed via a performance-related commission model. The company”s managing directors are Christian von Appen and Gunnar Stockmann (both 39).
Kontakt:
MoVendor GmbH & Co. KG
Christian von Appen
Bernstorffstrasse 120
22767 Hamburg
+49 (0)40 49222770
mail@movendor.com
http://www.movendor.com/
Progressive Finance Unveils Online Customer Management System
May 24, 2012
SALT LAKE CITY, Utah, May 24, 2012 (SEND2PRESS NEWSWIRE) — Progressive Finance, a merchandise lease to own financer, is announcing the launch of a new online customer account management system. “This has been something we know our customers have been looking forward to, and we’re extremely excited about everything this new system will be providing,” said Progressive Vice President Nate Roe.
“We will always pride ourselves on providing friendly and helpful service whenever one of our customers calls in, but giving the option to manage your account online brings a whole new dimension to customer service.”
The Progressive Customer Portal, as the account management system is called, allows customers to log in through Progressive’s website and manage their account 24 hours a day, 7 days a week. Customers will have the ability to make payments, view their balance, update their information and make other changes to their account.
“Everything the customer can do from the Portal, they can do by calling in to our support line, but these features give the customer the kind of hands-on view of their account that they haven’t really had before. The reaction from our customers has been universally positive,” Roe said.
“We’ve always felt that our customer service and our technology have been two of the things that have set us apart, and it’s been great to roll out a service that combines both of those features.”
Roe said that Progressive has utilized an email campaign and training sessions over the phone to increase awareness of the Portal among their current customers, and he alluded to even more changes coming down the road. “This is just the first of many features we’re working on right now. We’ve set automation and ease of use as two of our highest goals for 2012, and the Customer Portal does a lot to move us in that direction, but we’re not done yet.”
For more information about Progressive, visit http://progfinance.com .
News Source: Progressive Finance :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .
Hill PHOENIX Showcases Merchandising Flexibility and Innovative Case Design at FMI2012 Convention
May 1, 2012
DALLAS, Texas, May 1, 2012 (SEND2PRESS NEWSWIRE) — Hill PHOENIX will debut an exciting collection of new merchandising innovations at the 2012 FMI show April 30-May 3 at the Dallas Convention Center. Bringing together more than 25,000 industry-shaping professionals from 90 countries, FMI is the food retail industry’s most-attended conference and exposition in North America.
As one of the 1,200+ exhibitors, Hill PHOENIX leads the industry in merchandising flexibility and innovative solutions for retailers’ most challenging needs. Visit the Hill PHOENIX booth (#4409) to experience these exciting new merchandising solutions:
* Hill PHOENIX will debut a prototype service case with retractable glass that allows retailers to instantly convert the case to self-service during non-peak hours. The ultimate in merchandising flexibility, this new convertible case is designed to maximize profit potential during all operating hours.
* GMD-5RG Aged Beef Case:
Move your aged beef to center stage with the increased visibility of Hill PHOENIX’s new service meat line-up equipped with Clearvoyant™ LEDs to put products in the best light possible.
* CWC-7H/R Hot/Cold Station:
Hill PHOENIX’s new Hot/Cold Station runs dry, refrigerated, or hot for the ultimate in merchandising flexibility. Imagine a hot carving station during the week and a refrigerated prep table on weekends.
* CWC-12D Dry Wine Display:
Showcase upscale wine and cheese with a service twist. This unit combines refrigerated wine with a unique wine dispensing service bar. Non-refrigerated wines are showcased in a custom-designed wine rack and bar. This innovative display allows customers to try before they buy. Easily create an upscale department with a small footprint.
* SBI-710H Hot Food Bar with Automatic Timer:
Automatic preheat timers save energy and increase food safety. This new integrated hot entree food bar features a built-in rotisserie merchandiser, auto-fill food warmers and soup wells. A raised product display area with a lower tray slide design makes accessing product even easier.
* Hill PHOENIX’s new PureView™ Door System lives up to its name by providing more viewable area in medium temp cases: the largest door height (75 inches), interior height (71 inches) and shelf depth (27 inches) available. More pack-out, product facings, and external viewing area makes it easier for retailers to stock and customers to shop.
* The next generation of Hill PHOENIX Clearvoyant™ LED Lighting will be on display as part of a one-of-a-kind lighting demonstration featuring various types of LED lighting in combination with different types of ambient lighting. Clearvoyant’s proprietary design directs light evenly from angles of 0 or 30 degrees, allowing for multiple merchandising configurations, and optional color temperatures of 3,000K or 3,500K make every product pop.
To view an interactive floor plan of the Hill PHOENIX FMI 2012 booth, visit www.hillphoenix.com on May 2, 2012.
About Hill PHOENIX:
Hill PHOENIX Inc., a Dover Company, is based in Conyers, Ga. The company designs and manufactures commercial refrigerated display cases and specialty products, refrigeration systems, integrated power distribution systems and walk-in coolers and freezers. Visit www.hillphoenix.com or call 800-283-1109 for more information.
News Source: Hill PHOENIX :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .
Progressive Finance Rolls Out Electronic Signature Service for Customers
April 18, 2012
SALT LAKE CITY, Utah, April 18, 2012 (SEND2PRESS NEWSWIRE) — Progressive Finance, a merchandise lease to own financer, has recently integrated click-sign functionality with their online contracts. This new system will allow for stores to forgo the process of printing contracts for the customers to physically sign, and instead allow the customers to digitally sign their contracts from a computer, tablet, or smart phone.
“We’re very excited about the potential behind this new technology,” said Progressive Finance Vice President Kurtis Hilton. “Our system before was already fast and efficient, but now the store no longer has to worry about faxing or scanning any documents at all. All the customer needs to do is click a few buttons and they’re done. This is a level of automation that is unrivaled in our industry. ”
The electronic signature system is the latest in a series of technologies Progressive has launched in order to more fully automate their application process.
“When you couple the e-signature with our automatic bank verification system, it creates an incredibly streamlined experience for the customer,” Hilton said.
“Basically, you can have a customer apply for financing, get automatically approved in a matter of minutes, digitally sign their contracts, and leave the store with their new merchandise. Our system has been tailored around creating a fast and comfortable process for both our stores and our customers, and we feel like this latest addition really adds to that.”
Hilton went on to explain that the e-signature program is currently being successfully used by select pilot stores, and will be completely rolled out within the next month.
More information: http://progfinance.com .
News Source: Progressive Finance :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .
CityView Commercial Announces the Acquisition of Glynn Place Mall
March 22, 2012
BRUNSWICK, Ga., March 22, 2012 (SEND2PRESS NEWSWIRE) — New York based CityView Commercial LLC, led by Jimmy Khezrie and Jack Friedler, has purchased Glynn Place Mall in Brunswick, Georgia. BlueGate Partners, LLC, in conjunction with White Oak Real Estate Advisors, LLC advised Douglas Wilson Companies in its capacity as Receiver in this transaction.
Glynn Place Mall is a single-level, four-anchor regional mall consisting of approximately 502,792 square feet of gross leasable area located in Brunswick, Glynn County, Georgia. Anchors include Belk, JC Penney and Sears. An Embassy Suites hotel is also adjoined to the mall.
The property is located at the intersection of Golden Isles Parkway and Scranton Road, with excellent frontage along Golden Isles Parkway, the main thoroughfare connecting Interstate 95 to Brunswick and the resort destinations of St. Simons Island, Sea Island and Jekyll Island.
CityView Commercial is the real estate arm for the Jimmy Jazz retail chain which owns and operates more than 200 stores in 18 states. CVC focuses on distressed retail assets and has the unique ability to add their stores to their assets.
CVC’s highly motivated, in house management and leasing staff operates the properties with a high level of cost efficiency and has successfully turned around assets such as Security Square Mall in Baltimore, Southwest Center Mall in Dallas, State Street Shops in St. Louis and Overbrook Plaza in Philadelphia. CVC owns many retail properties in the N.Y. boroughs as well as in New Jersey and Philadelphia. In addition, CVC has a multi-family residential arm which owns and operates multiple apartment complexes throughout New Jersey.
More information: http://cityviewcommercial.com .
News Source: CityView Commercial LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .
Kerarganic: Formaldehyde-Free Keratin Treatment
March 15, 2012
MIAMI, Fla., March 15, 2012 (SEND2PRESS NEWSWIRE) — Beleza Pura, LLC announced this week the launch of Kerarganic – its newest line of keratin treatment and hair straightener. Designed to shake up the beauty market, it’s 100 percent formaldehyde-free, contains UV-protection ingredients and is the only keratin lotion in the world to contain 24-karat gold nanoparticles to intensify hair brilliance.
“Kerarganic is the new generation in hair therapy,” says Admir Serrano, founder and CEO of Beleza Pura. “And, I dare say, the safest on the market. Salon workers no longer have to worry about harsh odors, eye irritants or hazardous chemicals that are present in traditional keratin treatments. It’s a product that they can sincerely get behind and use with confidence. Now, even pregnant or breastfeeding women and children can enjoy keratin treatment. We solved the formaldehyde controversy.”
The Brazilian keratin treatment or Brazilian blowout, as it is also called, has been an important source of revenue to salons around the world. However, many stopped doing the treatment because formaldehyde, a main ingredient in the traditional keratin lotions, may cause health problems to hairdressers and clients. In fact, many clients are suing salon owners. As a result, several keratin brands containing formaldehyde are now forbidden in Europe, Canada, and Australia. In the U.S., both the FDA and OSHA are alerting hairdressers and clients about the health risks of formaldehyde fumes which are emitted during the treatment process. Formaldehyde has also been linked to cancer.
As the name implies, Kerarganic is a rich combination of natural keratin, the vitamin-packed, antioxidant Argan oil grown in Morocco; natural extracts; and an array of essential amino and fatty acids scientifically formulated to repair, beautify and straighten even the most resistant hair.
“There is no other product line on the market that rebuilds damaged hair like the Brazilian keratin treatment,” says Serrano. “Unfortunately, formaldehyde is a dangerous ingredient. We’re proud to have launched a product line that is free of formaldehyde or any other aldehyde or harsh chemicals, yet delivers the same expected results without the health risks. We want to bring the keratin business back to the salons in the safest manner possible.”
Another advantage of Kerarganic over traditional keratin treatments is that clients no longer need to wait two or three days to wash their hair after the treatment. With this new generation of hair therapy, hair is washed 20 minutes after the application process. It also allows clients to keep wanted curls with a simple twist in the final procedures.
Effects are visible within minutes after the first treatment and last approximately three to four months. To prolong results, Kerarganic designed a home care line composed of salt and sulfate-free shampoo; conditioner; leave- in conditioner; Argan oil serum, and an intensive weekly mask – all especially formulated to replenish keratin proteins, nutrients and vitamins that hair loses during the day.
Kerarganic® products are made and available in the U.S. and are also being exported to North Africa; the Middle East; Europe; and Central and South America.
For more information, visit: http://www.kerarganic.com . Distributors wanted.
News Source: Beleza Pura, LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .
Fresh and Easy and Hill PHOENIX Collaborate on GreenChill Platinum Store in Folsom, CA
March 14, 2012
FOLSOM, Calif., March 14, 2012 (SEND2PRESS NEWSWIRE) — Hill PHOENIX, a designer and manufacturer of commercial refrigeration equipment, and Fresh & Easy Neighborhood Market are pleased to announce the grand opening of a new GreenChill Platinum Award-winning Fresh & Easy store in Folsom, California. GreenChill is an E.P.A. Partnership with food retailers to reduce refrigerant emissions and decrease their impact on the ozone layer and climate change.
A typical supermarket in the U.S. uses approximately 3,500 pounds of refrigerant. The Fresh & Easy Folsom store uses just 70 pounds – a 98 percent reduction that earned it GreenChill’s highest award.
“Environmental responsibility is part of our DNA. We’ve made a commitment to invest in sustainable technologies from the start,” said Steve Hagen, director of procurement and engineering at Fresh & Easy Neighborhood Market. “Using new natural refrigerants puts Fresh & Easy on the forefront of sustainability our industry and ultimately makes these emerging technologies more cost effective for everyone.”
“The Folsom store is a fantastic example of the innovation that can be accomplished when government works together with businesses in a voluntary partnership to protect the environment and save money at the same time,” said Deborah Jordan, Director of EPA Region 9′s Air Division. “We are proud to be involved in this very successful project.”
Fresh & Easy’s Folsom store features Hill PHOENIX Second Nature(R) medium temperature fixtures and walk-ins running on glycol and low temperature fixtures and walk-ins running on C02. Glycol and C02 are environmentally friendly, natural alternatives to harmful HFC refrigerants.
“Fresh & Easy selected a Second Nature Compact Chiller system that effectively eliminates all HFCs from the store’s refrigeration system by using medium temperature glycol to condense the low temperature CO2. This is typically achieved with an HFC refrigerant,” explained Henry Pellerin, director, marketing programs for Hill PHOENIX. “The Folsom Fresh & Easy is the only store in the nation, to date, that uses this innovative type of system.”
Hill PHOENIX Second Nature Compact Chiller (SNCC) is the most environmentally friendly system available in the industry today. SNCC utilizes a unique heat exchanger technology that allows engineers to design a typical medium temperature supermarket system with the lowest refrigeration charge of any commercial refrigeration system on the market. As a result, retailers like Fresh & Easy can achieve a sustainable zero leak rate. SNCC is comprised of multiple compact chiller modules. Each module is a standalone refrigeration system and is completely factory-assembled, charged and run-tested prior to delivery.
GreenChill’s Store Certification Program is the only certification program in the nation that focuses on greener refrigeration. The Program’s chief goal is to reduce refrigerant emissions from supermarkets that damage the Earth’s protective ozone layer and contribute to global warming. A pound of leaked refrigerant can cause more global warming than 2000-4000 pounds of carbon dioxide.
About Hill PHOENIX:
Hill PHOENIX Inc., a Dover Company, is based in Conyers, Ga. The company designs and manufactures commercial refrigerated display cases and specialty products, refrigeration systems, integrated power distribution systems and walk-in coolers and freezers. Visit www.hillphoenix.com or call 800-283-1109 for more information.
About Fresh & Easy:
Fresh & Easy opened its first stores in Southern California, Arizona and Nevada in 2007 and set out to change the way consumers shop by making fresh meals and groceries more affordable and accessible. The company expanded into Northern California last year and now has more than 185 stores.
On average, Fresh & Easy stores use 30 percent less energy than a typical supermarket, which helps the environment and saves customers money. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store and uses advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging, sending the majority back through its distribution center.
For more information about Fresh & Easy, visit www.freshandeasy.com .
News Source: Hill PHOENIX :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .
No-line commerce: FirstSpirit CMS combines online and offline channels for an unlimited shopping experience
February 27, 2012
Positive shopping experiences lead to significant sales increases / More attractive content with less work for editors
Oliver Jaeger, Vice President Global Marketing & Communications e-Spirit
Dortmund, February 27, 2012 – “No-line commerce” is the concept of the future for modern business. Why? Nowadays consumers no longer perceive the difference between online and offline services and they increasingly think of their information and shopping resources as part of an undifferentiated whole: information searches and purchase transactions via PC or smartphone, on the desktop, or on the road, delivery by mail or pickup in person at the store. The shopping experience turns into something unlimited – to no-line commerce, to be exact. It seeks out information and purchasing processes without media barriers and presents providers with new challenges with regard to their IT infrastructure. A professional content management system (CMS) supports companies in mapping evolving customer requirements in their sales and marketing processes and delivering current and high-value content across channels.
All important data and processes in one central interface
A content management system like the FirstSpirit CMS from e-Spirit e.g. simply and efficiently bundles all product information, business processes, and sales channels that are important for a successful business from the existing IT infrastructure centrally in a user-friendly interface -including data and applications from shop solutions, and PIM-, MAM-, and CRM systems. The seamless linking of data and processes also enables smooth decision-making and purchasing processes for the end user. Workers in the editing, PR, marketing, and specialized departments benefit from integrated and efficient work processes for editing and delivering high-value content. Through efficient localization workflows in the CMS, marketing and sales professionals at on-site locations can manage their regional shop websites and offers and can customize them to local requirements.
An optimal user experience for significant sales increases
No-line commerce is the next logical step in the development of a successful multichannel strategy. Indeed the ultimate goal goes beyond just improving usability and conversion rates on individual online and offline channels. “Only a seamless interlocking of all channels to form an attractive, unified company site offers customers an all-round positive sales experience”, says Oliver Jäger, Vice President Global Marketing & Communications at e-Spirit. “And reliable increases in sales numbers – both online and offline – are only possible with satisfied and regularly returning customers.” According to a recent study by Forrester Research, by 2016 mobile commerce alone will account for $31 billion in sales volume worldwide with a yearly growth rate of 39 percent. But an increase in sales over mobile device does not have to mean the cannibalization of the stationary market – what is most in demand are personalized cross-channel campaigns which can be used to effectively direct consumers to specific branch stores or to online shop offerings.
Managing successful campaigns directly from inside the CMS
To successfully implement cross-channel campaigns and optimally position online shops, it is necessary to have the support of professional marketing instruments. With FirstSpirit applications for e-mail marketing, web analysis, SEO and recommendation engines seamlessly integrate with the CMS and can link to data from a CRM system. This way marketing and sales professionals can easily develop personalized cross-channel campaigns for a no-line commerce experience. The result is a tailored customer appeal on all channels that accurately addresses customer interests and requirements – in the online shop via PC and smartphone, on social network platforms, in the retail store and print catalog, or via e-mail marketing.
More attractive content with less work
With FirstSpirit companies are able to provide their workers with a content hub that is easy to use, which enables them to simply and efficiently manage the growing wealth of product information and content. Editors can always access and edit the data or applications they need using a central user interface, and publish it to any of a full range of different formats and channels. This includes HTML, XML, PDF, and optimized publishing for mobile devices, as well as newsletters, brochures, mailings, and rich-media elements such as video streaming and image galleries. Social media content such as recommendations, ratings and discussion forums can be linked to the online shop website just as quickly and easily. With the FirstSpirit AppCenter a full range of web applications can be seamlessly integrated. The extraordinary integration capability of FirstSpirit and the intuitive and user-friendly interface ensure that all content and applications can be edited directly in the CMS with much greater convenience and in fewer steps.
e-Spirit at CeBIT: Meet the CMS expert at the CeBIT trade show, March 6-10 in Hannover, Germany and learn how to provide customers and prospects with an excellent shopping experience through efficient content management.
Schedule a personal meeting and a live demo at CeBIT: http://cebit.e-Spirit.com
As the manufacturer of the content management system FirstSpirit?, e-Spirit is a technological leader in the field of web content management (WCM). Well-known customers from all business sectors rely on FirstSpirit? for implementing successful web strategies worldwide and for the creation, management and publication of content in highly diverse channels (Internet, intranet, extranet, mobile channels, PDF, email newsletters, portals, DTP, technical documentation). The content management system impresses with its outstanding integratability and its consistent best-of-breed strategy: It integrates seamlessly into complex system landscapes and portals (SAP NetWeaver, IBM WebSphere, Microsoft SharePoint, Liferay), and with FirstSpirit? AppCenter, e-Spirit offers the unique opportunity in the market for interface integration of any web applications directly into the CMS. As a content integration platform, FirstSpirit? meets the highest demands for usability, performance and investment security.
e-Spirit was founded in 1999. It is a part of the adesso Group and is represented with 11 locations in Germany, the United States, Great Britain, Austria and Switzerland. www.e-Spirit.com
Kontakt:
e-Spirit AG
Sandra Högemann
Barcelonaweg 14
44269 Dortmund
+49 (0)231 477 77 199
www.e-Spirit.com
presse@e-Spirit.com
Pressekontakt:
PR contact e-Spirit Inc. North America
Oliver Jaeger
470 Atlantic Avenue
02210 Boston, MA
PR@e-Spirit.com
+1 877 71 E-SPIRIT
http://www.e-Spirit.com
