Posts tagged Advertising and Marketing

FreeNewsArticles serves up food for Content Marketing

Free News Articles TORRANCE, Calif., March 21, 2014 (SEND2PRESS NEWSWIRE) — Neotrope today announced updated “food for content marketing” available on Free News Articles(TM) (FreeNewsArticles.com), an online resource launched in 2005 providing no-cost idea starters for bloggers, newsletter editors, and modern content marketers.

“We re-launched FreeNewsArticles.com last year after a several year hiatus, and we’ve seen a large increase in traffic and interest from users due to the explosion of the ‘content marketing’ field,” said Christopher Simmons, CEO of Neotrope(R), a content publishing and marketing firm established in 1983. “Since we charge no fees to use content, it’s a great resource for ideas ready-to-blog or print, but also sources of stories for expanded purposes like feature articles.”

Simmons is a member of PRSA and ASCAP, and has been a working journalist since 1984, and formerly served on the annual judging panel for the PRSA “Excellence in Technology Journalism” awards.

Free News Articles charges no fees for use, and offers thousands of free news “articles” which can be copy-pasted, or excerpted for content marketing on company blogs, for career bloggers, and even printed newsletters used by REALTORS(R) or HR departments.

While a large amount of content may be niche specific or, in some cases, time sensitive, there are a vast variety of topics from books and music, to technology and science innovations; as well as the normal business news announcements.

To use any content, a blogger or content marketer simply needs to fill out a one-time privacy-protected registration form to register for use of any/all content. However, content may not be “scraped” by any content-farms or spam-blogs, per the terms of use.

To learn more, visit: http://freenewsarticles.com/ .

Launched in 2005, Free News Articles(TM) is a service of Neotrope(R). Based in Los Angeles, Neotrope is a content publisher, brand marketing and visibility company, founded Jan. 1983. Neotrope is an INC 5000 listed company (2009), and member of GS1. Neotrope is a registered trademark in the U.S. and elsewhere. All other trademarks acknowledged.

NEWS SOURCE: Neotrope :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by Send2Press® Newswire, a service of Neotrope®. Original syndication source of this press release: http://www.send2press.com/newswire/FreeNewsArticles-serves-up-food-for-Content-Marketing_2014-03-0321-001.shtml.

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Mastering Social Media Strategy for Business Explained in Book by Digital Marketing Pioneer

Author Stephen Monaco KANSAS CITY, Mo., Dec. 19, 2013 (SEND2PRESS NEWSWIRE) — “Insightful Knowledge: An Enlightened View of Social Media Strategy & Marketing” (ISBN: 978-1937829636), written by digital marketing pioneer Stephen Monaco, provides marketers and executives with the practical information they need on social initiatives required for companies long term survival.

In the late 1980s, Monaco began engaging consumers directly online to learn what consumers wanted and found valuable. He used strategies and tactics that are now considered best practices for social marketing – and built a global software brand in the process. His book is packed with indispensable information about how brands must evolve to engage with consumers directly and it provides a clear guide how to build deep, long-term relations with customers across multiple platforms.

Stephen Monaco has a clear understanding of how businesses are challenged by consumers’ rapid adoption of social media. So many people claim to be social experts, but very few offer wisdom based on their success to help put companies on the right track. Monaco’s book is an invaluable guide for those who want to understand how social media evolved to where it is today, and how to utilize the medium for maximum effectiveness.

When interviewed about what inspired him to write a business book Monaco said, “Working with publicly traded corporations, startups, and companies of all sizes in between, I saw the majority of them going the wrong way with their social marketing efforts, and I knew that my expertise could help a lot of people. That’s when I knew it was time to write my book on social strategy and marketing.”

“Most companies start social campaigns with tactics, and that’s a huge mistake,” said Monaco. “It’s imperative for companies to start with strategies and tie social media initiatives directly to specific organizational objectives, but that isn’t intuitive to most marketing and communications professionals, or executives,” he continued.

For more information about Stephen Monaco, visit http://www.stephenmonaco.com/ or for information about “Insightful Knowledge: An Enlightened View of Social Media Strategy & Marketing” visit http://www.StephenMonaco.com/insightful-knowledge-book/ .

Video: http://youtu.be/ttgK0kdLgvo .

BOOK SUMMARY:
Title: “Insightful Knowledge: An Enlightened View of Social Media Strategy & Marketing.”
Author: Stephen Monaco.
Publisher: Total Publishing and Media.
ISBN: 978-1937829636; hardback, 6×9; 196pp; $29.95.
ISBN: 978-1937829667; eBook, $6.99.

About the Author:

Stephen Monaco is the founder and CEO of Evolve Adaptive Marketing, LLC, and is recognized as one of the first to engage consumers directly online back in the days of the BBS and CompuServe; six years before the web browser was invented. Monaco works where high tech and marketing intersect – driving strategies and leveraging digital media to effectively realize business goals for companies of all sizes.

NEWS SOURCE: Stephen Monaco :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by Send2Press® Newswire, a service of Neotrope®.

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CAC Group Growth Sets Stage for New Company Name

Cogensia CHICAGO, Ill., Sept. 10, 2013 (SEND2PRESS NEWSWIRE) — CAC Group, Inc. announced this week that it is now Cogensia. The name change is the result of a 12-year process that has now come to be realized. Since its founding, CAC Group has provided premium analytical consulting for some of the country’s largest marketers.

“In 2002, I saw that we could do more and deliver a higher standard of results by focusing solely on analytical consulting excellence for our clients,” Brad Rukstales, president and CEO of CAC Group, says.

As a result, he has challenged the traditional biases, processes, and analytic methods to solve evolving clients’ business needs. The technology environment has made excellence in analytics even more important, and its commitment to unbiased consulting has catapulted this firm, like no other, into pioneering analytic consulting.

During the course of the past 12 years, clients requested more of CAC Group. They asked for program design, data management, access to external data and real-time intelligence. It was this shift in clients’ needs that led to formalizing the growth from solely consulting-based relationships to creating long-term, lasting partnerships.

CAC Group has now grown from one to more than 25 professionals and 30 clients. It has significant agency partnerships, and works internationally and in almost every major business sector.

“Our vision has been realized,” Rukstales says. “Partnering with clients has allowed us to deliver something more valuable – intelligence that compels and drives results.”

Now in 2013, CAC Group goes beyond to drive incremental ROI.

“Our value proposition has grown to include digital advertising, online and offline CRM, real-time predictive modeling and data management. Our new name reflects that reality and demonstrates our commitment to employees, clients and investors to continue our market leadership in intelligence that compels,” Rukstales says.

CAC Group will continue to exist as the owner of Cogensia, and will pursue growth through development of additional companies and entities that solve client needs.

About Cogensia:

Cogensia is committed to intelligence that compels. It remains dedicated to driving marketing results through compelling insight, while partnering with its clients. It invests in people, processes and technology that continue to bring this mission to life.

For more information, visit: http://www.cogensia.com/ .

NEWS SOURCE: CAC Group, Inc. :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by Send2Press® Newswire, a service of Neotrope®.

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Neotrope Announces Lineup of Worthy Causes Earning 2013 Non-Profit PR Grants

LOS ANGELES, Calif., June 28, 2013 (SEND2PRESS NEWSWIRE) — Today, Torrance Calif.-based Neotrope®, an advertising, marketing and PR firm launched in 1983, announced the recipients of its annual Non-Profit PR Grant for 2013. Each worthy cause is a U.S.-based 501(c)3 charity “doing good” on a local, or national level. As part of this in-kind grant program, Neotrope is providing PR solutions, news dissemination (through its Send2Press® Newswire service), online advertising, and social media marketing for the charities.

This cause-related marketing program is intended to help raise awareness of the 501(c)3 non-profits to traditional media, to the public, as well as to potential “halo” sponsors and donors.

“We’re very honored to once again be able to do a little good in helping several worthy causes raise their visibility through traditional and new media,” said Neotrope founder and CEO, Christopher Simmons, a member of PRSA and ASCAP. “This year we had to cut back a little, and will only have time and resources to work with five new charities, and a few orgs we have worked with in the past. This is our way of giving back where we can, and a great way to celebrate our 30th anniversary this year.”

The 2013 J.L. Simmons Non-Profit PR Grant Recipients are (alphabetical):

Catalysts Powering Educational Performance (CPEP):

In 1986, a group of engineers, college faculty and secondary educators created an innovative out-of-school program designed to inspire and prepare underrepresented and underserved students to pursue science, technology, engineering and math (STEM) careers. Launched in one school with 40 students, CPEP is now in 11 school districts, 42 schools and directly impacting 1,500 students annually across Connecticut.

CPEP serves as a catalyst to change underrepresented and underserved students’ knowledge, attitudes and behaviors toward the pursuit of STEM education and careers. Results indicate there is a consistent 60 percent increase in the percentage of students who desire to pursue a STEM career after just one CPEP experience and 90 percent of CPEP students report acceptance into college.

CPEP has won several awards recognizing the organization for its achievements and accomplishments, including the Turbo Award for Excellence in Nonprofit Management by the Harvard Business School Alumni Association of Connecticut, the Golden Torch Award from the National Society of Black Engineers, the Presidential Award from the National Science Foundation for its Mentor Program in the New Haven Public Schools, and the 21st Century Solutions Award by NBCUniversal Foundation.

With 2013 marking its 25th anniversary, CPEP seeks to leverage its accomplishments to continue to grow and position CPEP to impact the workforce of the 21st century. For more information about CPEP visit http://www.cpep.org/ .

Center for Student Opportunity:

Based in Bethesda, Maryland, Center for Student Opportunity (CSO) is a national 501(c)3 nonprofit organization empowering first-generation college students on the path to and through college. CSO creates tools and resources to help first-generation college students and their supporters navigate the college process and partners with colleges and universities across the country to promote and strengthen campus efforts supporting first-generation college students.

CSO’s newest initiative, “I’m First,” is building an online community of support for first-generation college students. “I’m First” is collecting pledges and stories from first-generation college graduates – and students who will be – to inspire the next generation of students who will be first. In addition to showcasing first-generation college student stories, “I’m First” helps aspiring first-generation college students research colleges, ask questions and get answers, and find support and scholarships in their pursuit of college. Learn more at: http://www.imfirst.org/ .

DesignWise Medical:

DesignWise Medical is a Minnesota-based, 501(c)3 non-profit organization founded in 2008 whose mission is to develop medical device and product solutions to children’s unmet medical needs. It is a volunteer-based organization funded entirely by charitable contributions, foundation and corporate grants.

Children need devices that are safe, effective and sized appropriately for them. Technology already exists that could address many children’s unmet medical needs, improving outcomes and quality of life and ultimately reducing health care costs. However, these markets are small, making it difficult for traditional medical device companies to achieve an adequate ROI.

DesignWise Medical is able to develop pediatric devices for approximately one-fifth (1/5) the cost of the traditional for-profit approach. Through the sustained involvement of pediatric clinicians, parents, sponsors, volunteers and students, DesignWise Medical is able to identify, create and deliver collaborative solutions to this underserved population.

To date, more than 280 volunteers have donated over 30,000 hours of their time working on ten active pediatric device projects. DesignWise Medical has sponsored 32 student projects at nine colleges and universities, providing learning opportunities for higher education student volunteers, helping them to succeed in today’s competitive medical technology job market. More information: http://www.designwisemedical.org/ .

Food Finders, Inc.:

Food Finders is a community-based food rescue organization, founded in 1989, that serves as a conduit for food, education, and awareness between donors, volunteers, agencies and people in need. Its vision is to eliminate hunger and food waste, while improving nutrition in the communities we serve.

Headquartered in Signal Hill, Calif. (in Los Angeles county), Food Finders picks up donated food from hundreds of local grocery stores, bakeries, restaurants and produce markets and distributes it directly to more than 200 missions, shelters and social service agencies to feed the needy and impoverished.

Food Finders also helps merchants comply with the California Waste Management law, requiring them to cut their waste by 50 percent, and more recently mandated, 75 percent. Instead of going to landfills, the wholesome, consumable food is being used to feed hungry children and adults.

Learn more online at: http://www.foodfinders.org/ or follow on Facebook at: https://www.facebook.com/foodfinders .

The National Inclusion Project:

The National Inclusion Project works every day to make the inclusion of children with disabilities a reality. By driving the movement for social inclusion, children of all abilities learn and play together.

Children with disabilities and their peers who are typically developing, come together to participate in recreational activities such as swimming, arts and crafts, community service, physical fitness and more. To date, the Project has partnered with over 200 programs nationally – including YMCAs, Boys & Girls Clubs, Girl Scouts, CampFire USA, etc. – and has impacted over 50,000 children.

For more information on the National Inclusion Project and to help ensure no child sits on the sidelines visit their website at http://www.inclusionproject.org/ . To follow on Facebook, visit: https://www.facebook.com/inclusionproject .

Adopted Charities:

In addition to the 5 grant winners noted above, Neotrope this year also “re-adopted” several grant winners from prior years, including The Bob Moog Foundation ( www.moogfoundation.org ) in North Carolina, and the Pacific Pinball Museum ( http://pacificpinball.org/ ) in California.

About Neotrope:

Since 1983 Neotrope® has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online magazines. The company pioneered the concept of search optimization of press release content back in 1997 and has been at the forefront of many communication and technology movements for three decades. Neotrope was an Inc. 5000 company in 2009. More information: http://www.Neotrope.com/ .

About the Non-Profit PR Grants:

The Non-Profit PR Grants™ program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in 2003. Henceforth the Neotrope PR Grants will be known as the “J.L. Simmons Non-Profit PR Grant.”

With this cause-related marketing grant program, Neotrope has been honored to help many worthy causes in past years, including Camp Blue Skies, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, The Native Voices Foundation, Special Equestrians, Starlight Children’s Foundation, World Savvy and dozens more.

Grant recipients are selected by Neotrope/Send2Press staff based on qualified applications filled out and submitted by U.S. based non-profit orgs. Choices for grant “winners” are both subjective, and based on overall activities and actual need, as well as best fit for support from the marketing team.

Additional information regarding the Neotrope 2013 J.L. Simmons Non-Profit PR Grant program for U.S. charitable non-profits and grant recipients can be found at: http://www.send2press.com/non-profit/ and also http://prgrants.com/ .

NEWS SOURCE: Neotrope :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by Send2Press® Newswire, a service of Neotrope®. View original syndication source of this news item: Neotrope Announces Lineup of Worthy Causes Earning 2013 Non-Profit PR Grants.


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Industry Veteran Launches New Home Nexus

New Home NexusIRVINE, Calif., Feb. 7, 2013 (SEND2PRESS NEWSWIRE) — Home building industry veteran Elliot Light announced today the formation of New Home Nexus (www.newhomenexus.com). New Home Nexus is a marketing, sales and advertising firm that connects buyers and builders, maximizing consumer satisfaction and builder success. From initial due diligence to final sale, New Home Nexus will serve homebuilders, investors, asset managers and financial institutions throughout Southern California.

“The decades-old model for selling new homes is changing. Today’s homebuyers are smarter, more tech savvy, more ethnically diverse and more demanding than ever before,” states New Home Nexus principal Elliot Light. “Our extensive market knowledge and research empowers us to meet the needs of both the modern buyer and builder, ultimately driving both sales and customer satisfaction.”

New Home Nexus has developed a consumer centric approach that is based on current consumer insights and research. This research enables New Home Nexus clients to design and build the right home for today’s buyer. In addition to the consumer centric approach, New Home Nexus provides a targeted, aggressive, lead generation system that increases traffic count, generates higher referral sales, increases advertising effectiveness and drives sales for builders.

Light has more than three decades of new home sales, marketing and advertising experience. He is now leveraging that experience to provide strategic marketing direction, the oversight of on-site sales, and the direction of client advertising and promotion. As the past President of L&A Marketing and Advertising, Light has extensive experience in lead generation, brand development, promotional marketing plus traditional and on-line advertising.

For his work with L&A Marketing and Advertising, Light received industry awards from numerous organizations including Inland Empire Sales and Marketing Council, the Southern California Sales and Marketing Council, San Diego Sales and Marketing Council, the National Homebuilder Association, and others.

To contact New Home Nexus, call 888-855-9093 or email info@newhomenexus.com.

About New Home Nexus:
Irvine-based New Home Nexus is a sales, marketing and advertising firm that specializing in the marketing and sales of new housing projects for residential builders. Formed on a consumer centric marketing platform, New Home Nexus provides builders with the consumer insights they need to design and sell to the modern home buyer. More information about New Home Nexus is available at http://www.newhomenexus.com/ .

NEWS SOURCE: New Home Nexus :: This press release was issued on behalf of the news source by Send2Press(R) Newswire, a service of Neotrope(R). View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .


Copyright © 2013 Send2Press NewsWire for Journalists. This content is copyrighted under U.S. and international law and may only be used for non-commercial purposes by news aggregators or under license of the Neotrope® News Network - www.neotrope.net. .
Copr. © Neotrope and the news source - all rights reserved.


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Orange Leap Shine Brighter Series for Nonprofits Features Matt McCabe

Orange LeapDALLAS, Texas, Jan. 30, 2013 (SEND2PRESS NEWSWIRE) — Orange Leap’s Shine Brighter Series features Matt McCabe from Pursuant presenting “I Have A Dream: The Importance of Vision At Every Donor Level” on February 14, 2013.

Simply put, donors give to a vision that stirs their philanthropic passion. This session will explore why nonprofits must prove the efficacy of their vision and work in order to garner long-term, committed donors.

Clarity and articulation of the vision ties all fundraising efforts together. This live webcast will look at the importance of communicating a nonprofit organization’s vision across all donor touch points to ensure continued giving. If donors do not clearly understand where a nonprofit is going, fundraisers cannot expect donors to make the journey.

In this webcast:

* We will review examples of how successful organizations weave their vision through all communications and touch-points. While communicating vision in a Major Donor proposal seems natural, we will also explore how to weave that into acquisitions or ensure it is reflected in a pithy manner on Twitter or Facebook.

* We will review successful strategies that create a donor journey that makes each gift a step towards their participation in fulfilling the organization’s vision and multi-year goals.

* We will review and discuss how vision evolves and grows with the organizations, and how that is seamlessly weaved into effective long-term donor cultivation.

Presented by Matt McCabe, Senior Vice President (Consulting Services) of Pursuant, the webcast will take place on February 14, 2013 at 2 p.m. EST. The webcast is free and attendees may register at http://www.orangeleap.com/shinebrighter.shtml .

Matt is one of today’s leading nonprofit consultants, with experience spanning two decades helping charitable organizations around the world optimize their online marketing and fundraising, integrated marketing, business process and organizational strategy, direct mail, and media and print campaigns.

About Orange Leap:
Orange Leap ( www.orangeleap.com ) helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies.

NEWS SOURCE: Orange Leap :: This press release was issued on behalf of the news source by Send2Press(R) Newswire, a service of Neotrope(R). View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .


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Massey Consulting Webcast Series Features ’5 Ways to Get More Likes on Your Facebook Page’ Presented by Randy Vaughn

RALEIGH, N.C., Jan. 15, 2013 (SEND2PRESS NEWSWIRE) — Accounting software specialist, Massey Consulting (www.masseyconsulting.net) continues its educational webcast series with the session “5 Ways to Get More Likes on Your Facebook Page” presented by Randy Vaughn, principal of Marketing Twins.

The webcast will be Thursday, January 24 from 2 – 4 p.m. EST and will help attendees:
* Understand a long-term vision for using Facebook;
* Master the 3 most important things organization should be posting every day;
* Discover 5 creative ways to increase the number of Facebook Likes (without having to pay for them);
* Find out how Facebook ads can actually work (and when and when not to use them);
* Learn about a powerful way that Facebook can help you showcase the stories and visions of your organization.

The session is appropriate for all audiences: CPAs, nonprofit organizations and commercial business and CPE credit will be available for CPAs attending the session.

There is no charge for the webcast but registration is required. Those interested in attending can register at https://www2.gotomeeting.com/register/818165098 .

The webcast presenter will be Randy Vaughn of Marketing Twins ( http://www.marketingtwins.com/ ). Randy Vaughn is currently Dallas-Fort Worth’s only Certified Duct Tape Marketing Consultant. The Marketing Twins help develop and install strategic marketing systems for Christian small businesses and nonprofits. Also they implement creative solutions, performing a variety of graphic design, web, and social media marketing projects for churches, ministries, and private Christian schools.

“We pleased to have Randy as part of our webcast series,” said Massey Consulting Founder Philip Massey, CPA. “Organizations have an opportunity to expand the reach of their awareness and Randy will provide a proven and pragmatic approach to getting more from Facebook.”

About Massey Consulting:
Massey Consulting, based in Raleigh, N.C., specializes in accounting software consulting, selection, implementation, integration and support for Intacct Financial Accounting and Microsoft Dynamics GP. Massey Consulting’s team of consultants provides customers a wealth of practical field experience gained as controllers, accountants, and information systems professionals in a wide range of business environments. Learn more at: http://www.masseyconsulting.net/ .

NEWS SOURCE: Massey Consulting :: This press release was issued on behalf of the news source by Send2Press(R) Newswire, a service of Neotrope(R). View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .


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Orange Leap Shine Brighter Series Features Mark Rhode Speaking On ‘Integrated Marketing for Nonprofits’

DALLAS, Texas, Jan. 9, 2013 (SEND2PRESS NEWSWIRE) — Orange Leap’s monthly Shine Brighter Series of webcasts for nonprofits continues on Thursday, January 17, 2013, 2 p.m. EST, with “Integrated Marketing for Nonprofits” presented by Mark Rhode, vice president at Russ Reid.

This free, one-hour webcast will answer the questions:
* Should all fundraising organizations adopt an integrated marketing strategy?
* What are the first steps to starting an integrated marketing strategy?
* Is pairing digital with all other platforms enough?
* How do you define success?
* What are some common mistakes charities make with their integrated marketing?
* How do you attribute response from integrated campaigns?
* How do you know what worked and what didn’t work?

At this seminar, attendees will learn why integrated marketing enables fundraisers to acquire and cultivate deeper relationships with prospects and donors. You will learn how to generate incremental dollars at reasonable fundraising ratios. You will learn how to integrate your digital and social marketing programs with your traditional channels like direct mail, events, and television.

There is no charge for nonprofits attending the session, but registration is required. Registration information can be found at http://www.orangeleap.com/shinebrighter.shtml .

Mark Rhode and the team at Russ Reid raise over $700 million a year for nonprofits and their causes. In the last 47 years, hundreds of nonprofits have turned to Russ Reid to grow and pursue fundraising innovations. Russ Reid has been recognized with numerous awards including dozens of Echo awards, 6 John Caple awards, 7 CMA Canadian Marketing awards – to name just a few.

Orange Leap launched the Shine Brighter Series in October 2012 and has featured experts from around the country on a variety of topics with the intent to provide valuable tips and strategies that nonprofits can use to fulfill their mission.

About Orange Leap:
Orange Leap ( www.orangeleap.com ) helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies.

NEWS SOURCE: Orange Leap :: This press release was issued on behalf of the news source by Send2Press(R) Newswire, a service of Neotrope(R). View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .


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New Web Portal Launched for Annual Non-Profit PR Grants Program

TORRANCE, Calif., Dec. 17, 2012 (SEND2PRESS NEWSWIRE) — California-based marketing and PR firm, Neotrope®, today announced the formal launch of a dedicated web portal for the company’s annual Non-Profit PR Grants program at http://prgrants.com as part of its 30 year anniversary. The PR Grant program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

“At Neotrope, our goal with the PR Grant program the past decade has been to share our talent and expertise to raise awareness for worthy causes. Our mission statement for the Non-profit PR Grants is not about shamelessly promoting ourselves, but selflessly helping to ‘get the word out’ about organizations doing good,” said Christopher Laird Simmons, Neotrope CEO, and member PRSA and ASCAP.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in 2003. Henceforth the Neotrope Non-Profit PR Grants will be known as the “JL Simmons Non-Profit PR Grant.”

“The PR Grant program started in 2000 as a natural evolution of our efforts to support local and then national worthy causes by providing services in place of writing a check, as with our background in marketing and PR, we felt it more useful to help an organization ‘spread the word’ over giving them a small cash donation. The PR Grants program was started to allow charities to apply for an in-kind grant in addition to our own local interaction with worthy causes,” added Simmons.

Neotrope has been honored to help many worthy causes, including Children Awaiting Parents, Move for Hunger, The Bob Moog Foundation, Starlight Children’s Foundation, and dozens more.

A formal announcement about the 2013 grant program will be made Dec. 18, 2012. Learn more at: http://prgrants.com/ .

To view the 2012 Non-Profit PR Grant Recipients, you may view the announcement here: http://www.send2press.com/newswire/2012-02-0229-00… .

About Neotrope:
Neotrope® is a 30 year old company, established January 1983 in California, USA. The family-owned small business specializes in brand identity, advertising, marketing, SEO, content development and public relations (PR). The creative team includes accredited PR pros (including PRSA members), working journalists, published authors, musicians, and other contributing talents. Neotrope was an Inc 5000 company in 2009, and has an A+ rating with the BBB. More information: www.Neotrope.com.

NEWS SOURCE: Neotrope :: This press release was issued on behalf of the news source by Send2Press(R) Newswire, a service of Neotrope(R). View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .


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Dynamic Media Reports Targeted Music for Business Yields Better Sales

STERLING HEIGHTS, Mich., Nov. 27, 2012 (SEND2PRESS NEWSWIRE) — The busiest buying season of the year is here and businesses are seeking ways to cash in. Dynamic Media can help. It offers targeted music for business, music on hold, restaurant music, office music and on-hold messaging.

“This is one of the best times of years to implement music for business,” Ryan Santangelo, president, says. “Music influences behavior and affects mood and allows retailers and restaurant managers to set the most appropriate environment for its customers. Happy customers buy and come back for more.”

In addition to music for business and restaurant music, on-hold messaging and office music are also powerful tools. For example, 60 percent of all callers will be placed on hold and it’s important to make the best use of that time.

On-hold messaging provides callers with customized on-hold messages that are designed to give specific information about the business’ products, services and current promotions. This on-hold messaging service creates sales opportunities, reduces callers perceived wait time, and more.

Sirius Radio for business is another ideal way to entertain and engage customers. This licensed in-store music service provides 69 commercial-free channels made available to nearly all American businesses located in the United States. This service can also be used for music on hold.

“Currently, we are the nation’s largest provider of Sirius music for business,” Santangelo says. “Sirius music for business provides the most up-to-date, dynamic background music programming that satellite radio has to offer. It allows businesses to give customers the same Sirius programming that they may already enjoy in their cars or homes while establishing a mutual connection the moment they walk through the door.”

The fact is that a happy environment drives bigger sales. And which tool is used all depends on the business’ specific needs. If a business wants to promote and reinforce its brand while shoppers are making purchasing decisions, in-store messaging may be the way to go. If a restaurant wants customers to linger at the bar, restaurant music may be the answer.

“What all services have in common is that they all work to maximize time with customers to increase a business’ bottom line,” Santangelo says.

About Dynamic Media:
In business for more than 10 years, Dynamic Media is the nation’s leader in music for business, music on hold, in-store messaging, and on-hold messaging. Its award-winning service has led to 20,000 plus businesses that have already signed up.

For more information, visit: http://www.DynamicMedia-Us.com/ .

For more information contact:
Ryan Santangelo, of Dynamic Media, 586-693-1072, ryans@dm-us.com.

NEWS SOURCE: Dynamic Media :: This press release was issued on behalf of the news source by Send2Press(R) Newswire, a service of Neotrope(R). View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .


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J. McLeish Public Relations honored at Public Relations Society Polaris Awards

CORONA DEL MAR, Calif., Nov. 8, 2012 (SEND2PRESS NEWSWIRE) — J. McLeish Public Relations, a public relations company that handles work for the San Bernardino County Workforce Investment Board, was honored at the Inland Empire Public Relations Society’s Polaris Awards on October 24, 2012. The Polaris Awards, signifying the highest standards of performance in the Inland Empire, celebrate outstanding public relations tactics and programs.

J. McLeish Public Relations received a Capella Award for an Annual Report developed for the San Bernardino County Workforce Investment Board.

Speaking of the award-winning project, Jessica McLeish, CEO of J. McLeish Public Relations, stated: “We are proud to work with a client that has done much to assist people to find jobs and support local businesses in a tough economy. We are proud of what they do and we appreciate the opportunity to work with them.”

About J. McLeish Public Relations:
J. McLeish PR is a full-service public relations agency maintaining practice areas in corporate communications, insurance, real estate, and government since 2003. Combining an understanding of the clients’ goals with a solid foundation in journalism, the JMPR team tells the client’s story while delivering newsworthy and reliable information to local, regional and national media. It offers the creativity, journalistic insight and responsiveness of a large public relations firm with the focus of an in-house communications. Clients include the Workforce Investment Board of San Bernardino County, Professional Community Management, Inc. (PCM), Edgewood Partners Insurance Center (EPIC), EnviroIngenuity and Alegria Farm. For more information, visit http://www.jmcleishpr.com/ .

About Inland Empire Chapter of the Public Relations Society of America:
Formed in 1965, the Inland Empire Chapter of PRSA serves to bring together public relations professionals in San Bernardino and Riverside Counties. The Inland Empire chapter is one of 10 in the PRSA’s Western District, which is comprised of the states of California, Nevada, Arizona, Colorado, and Hawaii. The Public Relations Society of America, headquartered in New York City, is the world’s largest professional organization for public relations professionals, with nearly 20,000 members, organized into 117 Chapters nationwide, who represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. For more information, visit http://www.prsaie.org/ .

NEWS SOURCE: J. McLeish Public Relations :: This press release was issued on behalf of the news source by Send2Press(R) Newswire, a service of Neotrope(R). View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .


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Dawn Westerberg Consulting Receives Duct Tape Marketing Certified Consultant Designation

AUSTIN, Texas (SEND2PRESS NEWSWIRE) — Dawn Westerberg Consulting LLC was recognized as a Certified Consultant at the annual Duct Tape Marketing Consultant Network conference, Gathering 2012. The designation was based on marketing achievements and participation in the Duct Tape Marketing Consultant Network in 2012.

Dawn Westerberg, president of Dawn Westerberg Consulting LLC, was also named chair of the Information Technology Alliance Community Managers Committee, to assist the association in the launch of its online member community, ITA OnLine.

Westerberg’s plans for 2013 include the launch of a series of free monthly webcasts titled “7 Steps to Business Marketing Success,” “The Marketing Hourglass: prospect to customer, customer to referral source,” and other marketing topics.

This month Westerberg will participate in a special Duct Tape Marketing “Total Online Presence” expert certification training and will make the program available to customers in January 2013.

Westerberg continues to be a sought after speaker. In 2012 she presented to the Information Technology Alliance Spring Collaborative, Informz User Conference, the Association of Strategic Marketing, and Gathering 2012.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC ( www.dawnwesterberg.com ) serves companies from coast to coast and border to border with marketing strategy, marketing message development, direct mail, events, campaign and content creation and online marketing. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, collaboration, and measured results.

MEDIA CONTACT:
Dawn Westerberg
512-656-4527
dawn@dawnwesterberg.com.

NEWS SOURCE: Dawn Westerberg Consulting LLC


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Orange Leap Launches Shine Brighter Series of Webcasts for Nonprofits

DALLAS, Texas, Oct. 18, 2012 (SEND2PRESS NEWSWIRE) — Orange Leap (www.orangeleap.com) has launched a new monthly series of webcasts for nonprofit organizations called the Shine Brighter Series. The first webcast is “5 Ways Nonprofits Can Get More Likes on Their Facebook Page” presented by Randy Vaughn of Fort Worth-based Marketing Twins (www.marketingtwins.com).

Scheduled for Tuesday, October 23 at 2 p.m. EDT, the webcast is free but registration is required. Nonprofits interested in attending may register at http://www.orangeleap.com/shinebrighter.shtml .

“The Shine Brighter Series was created to provide a wide variety of best practices and helpful information that nonprofit organizations can use to further their mission,” said Orange Leap CEO Randy McCabe. “We developed this to assist Orange Leap clients, but welcome all nonprofits to attend.”

The presentation “5 Ways Nonprofits Can Get More Likes on Their Facebook Page” will help nonprofits:
* Understand a long-term strategic vision for using Facebook.
* Master the 3 most important things nonprofits should be posting every day.
* Discover 5 creative ways to increase the number of LIKES without having to pay for them.
* Find out how Facebook ads can actually work (and when NOT to use them).
* Learn about a powerful way that Facebook can help you showcase the stories and visions of your nonprofit.

The webcast will be presented by Randy Vaughn of The Marketing Twins. Randy Vaughn is currently Dallas-Fort Worth’s only Certified Duct Tape Marketing Consultant. The Marketing Twins help develop and install strategic marketing systems for Christian small businesses and nonprofits. Also they implement creative solutions, performing a variety of graphic design, web, and social media marketing projects for churches, ministries, and private Christian schools.

About Orange Leap:
Orange Leap helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies. More information: http://www.orangeleap.com/ .

NEWS SOURCE: Orange Leap :: This press release was issued on behalf of the news source by Send2Press(R) Newswire, a service of Neotrope(R). View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .


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Paul Gondek Joins CMI’s Healthcare Solutions Practice

ATLANTA, Ga., Sept. 28, 2012 (SEND2PRESS NEWSWIRE) — Paul Gondek has joined CMI to expand the company’s Healthcare Solutions practice to support healthcare, pharmaceutical, and medical device companies. As vice president client solutions and healthcare lead, Gondek will further enhance an experienced pharmaceutical team, using advanced analytics and immersive techniques to provide strategic insights that brand teams can use.

Dr. Gondek has more than 30 years of experience across market research, marketing and brand management, market planning, and consulting. His experience includes 12 years on the client side, and 20 years in senior client service positions with leading research-based marketing consulting firms. His impressive pharmaceutical expertise includes oncology, infectious disease (including HIV and more), diabetes, COPD and other respiratory conditions, cardiovascular and circulatory, women’s health, CNS and pain, aesthetic medicine, OTC medications, a range of devices and diagnostics, and more.

Prior to joining CMI, Gondek spent five years in senior client service positions at two different healthcare-focused market research and consulting agencies, and 15 years as President of his own market research and consulting company. He holds a PhD and MA in Social Psychology and MS in Statistics from the University of Connecticut, and did post-doctoral work in post traumatic stress disorder (psychiatric epidemiology) at Western Psychiatric Institute of the University of Pittsburgh.

“Paul is a great new leader for our dedicated Healthcare team and will be responsible for ensuring that our service to pharmaceutical, healthcare, and medical devices clients – and the solutions we offer – are second to none,” said Chet Zalesky, president of CMI. “Many of our healthcare clients have worked with Paul in the past, so they are just as excited as we are that Paul is now leading our team.”

For more information on CMI’s Healthcare solutions, go to: www.cmiresearch.com/healthcare or www.cmiresearch.com/pharma .

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

- Photo Caption: Paul Gondek, Ph.D.

NEWS SOURCE: CMI :: This press release was issued on behalf of the news source by Send2Press(R) Newswire, a service of Neotrope(R). View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .


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Orange County Personal Branding and Image Management Consultant, Diana Jennings Contributes to ‘Personal Branding for Dummies’

IRVINE, Calif., Sept. 5, 2012 (SEND2PRESS NEWSWIRE) — Diana Jennings founder of Brand You Image (www.BrandYouImage.com), a personal branding and image management firm, has been named chief contributor to Fashioning Your Image to Match Your Personal Brand in the newly released book, “Personal Branding for Dummies” (Wiley, ISBN: 978-1-118-11792-7, June 2012).

“Personal Branding for Dummies” is a business life and career guide that takes readers through the steps of developing and maintaining a personal trademark by equating self-impression with other people’s perception. The book has quotes and tips from over 20 professionals, and was written by Susan Chritton, M.Ed., a Master Personal Brand Strategist, National Certified Career Counselor, and executive coach.

“Fashion styles change, but the messages communicated through visual cues or the details of a person’s appearance have not,” says Jennings. “There is a fine line between expressing one’s individuality through styling preferences and the nonverbal messages needed to communicate the qualities that help professionals move steadily upward in their career.”

About Diana Jennings:
As a personal brand strategist and image management consultant, Diana combines her skills to help professionals who aspire to positions that include greater responsibility and visibility. Brand You Image offers programs and coaching to cultivate an individual’s personal brand to ensure that their desired message is being communicated.

Ms. Jennings is a certified image professional, and Reach Communications certified personal brand strategist. She has held several positions within the Association of Image Consultants International (AICI) and is past president of the Southern California Chapter. Diana is the resident image consultant, stylist and personal shopper for South Coast Plaza in Costa Mesa, California, and an advisory board member of India’s Association of Image Management Consultants. She speaks on image management and personal branding for companies and professional organizations. Her clients include state and foreign government officials, executives, business owners and professionals at all levels.

About For Dummies:
After nearly 20 years and with more than 200 million copies printed, For Dummies® is the world’s bestselling reference series, well-known for enriching people’s lives by making knowledge accessible in a fun and easy way. For more information, visit Dummies.com. “For Dummies” is a branded imprint of Wiley.

For more information, visit: http://www.brandyouimage.com/ .

NEWS SOURCE: Brand You Image :: This press release was issued on behalf of the news source by Send2Press(R) Newswire, a service of Neotrope(R). View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .


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Name That Athletic Shoe!

MIAMI, Fla., July 23, 2012 (SEND2PRESS NEWSWIRE) — Have you visited an athletic shoe store or department lately? “I recently walked into a retail outlet for athletic footwear and was overwhelmed by the number of shoes that were on display, too many to count,” says Emory Williams Jr., one of the founders of True Fan Sports, Inc., a Miami-based name development firm.

Although True Fan Sports develops names for products in various product categories, their main focus is on athletic shoes and wear. “We have worked with several of the largest athletic shoe companies in the industry,” says Williams “It’s a great feeling to see ‘high profile athletes’ as well as plain ‘everyday people’ wearing gear that you’ve played a part in the development of.”

What’s in a product’s name? Everything. A product name plays a key role in the success and/or failure of that product. Every athletic shoe on the market today has a name or sub-brand; this name is that product’s definition in the world, the name that identifies it to itself and the marketplace. Within the athletic shoe industry, there is a big demand for good quality names, familiar names that athletes and consumers can resonate with immediately. Good quality names with substance for athletic shoes are getting harder to come by.

With the athletic shoe industry growing by leaps and bounds, with no end in sight, new athletic shoe companies will find it a true task to break into the U.S. athletic shoe industry, mainly for basketball.

“It’s said to be easier to break into Ft. Knox rather than the U.S. basketball industry,” adds Williams. “Many new companies think that they can develop a shoe, sign an NBA player to wear and endorse it and they’re in, they will find that it is much more complicated than that. To add to your recipe for a successful shoe, try adding good designs and colors, sub-brands and names that are familiar and catchy, new technology, and a decent marketing campaign. These ingredients should help along the way.”

For more information or to see a listing of available trademarks/brands, visit True Fan Sports at http://www.theplayshoes.com/ .

- Photo Caption: The All-New Sky King Athletic Shoe.

News Source: True Fan Sports, Inc. :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com/ .


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Scan Code Saver Launches Mobile Marketing Business Opportunity and Mobile Classified Advertising Network

HUNTINGTON BEACH, Calif., June 26, 2012 (SEND2PRESS NEWSWIRE) — “A coupon is something a consumer presents to a restaurant, store or service business for a discount,” says Seth Schiller, CEO of Scan Code Saver. “Companies like Groupon and Living Social don’t distribute coupons. They sell on-line discounted certificates. There’s a big difference. I believe business owners are getting tired of giving away all the profit in those deals just to get a one-time customer. Statistics show that most consumers who purchase discount certificates buy once and usually don’t buy again. Bad business, if you ask me!” Seth exclaims.

Schiller believes he’s created a far easier and better way for local business owners to communicate value to their customers through his mobile websites and mobile marketing campaigns. “I think American consumers are growing tired of giving out personal information over the Internet. And it’s a hassle to give information through mobile devices just to get a local deal. Consumers shouldn’t have to put up with daily ‘spam’ e-mails or pay ‘up front’ to purchase anything.”

Using Scan Code Saver branded mobile websites and local classified networks; consumers are the ones in charge. Offers appear on their mobile phones immediately after they scan one of our branded QR (quick response) codes; redeemable any time, without compromising their time, privacy or the safety of their mobile phone.

Here’s how Scan Code Saver works:
All Scan Code Saver mobile classified networks and mobile website marketing businesses are locally owned. Our independent affiliates offer branded mobile websites; mobile marketing programs and smart phone classified advertising networks within their local business community. Business clients advertise their unique Scan Code Saver branded QR code. New consumers “on the go” scan the code, find and redeem the offers.

Only official Scan Code Saver QR codes contain the company’s EYEball™ seal of approval; a consumer’s assurance that they can freely scan the QR code, safe in the knowledge that it’s virus-free and secure. Consumers scan our codes without having to enter personal information then gain instant access to Scan Code Saver’s easy-to-navigate mobile content classified networks and businesses custom mobile websites. National EYEball branding assures consumers a predicable scanning experience, no matter which city they visit or Scan Code Saver branded code they scan.

“Why our business works is simple,” explains Mr. Schiller. “We provide small businesses a fast, effective and inexpensive way to stay competitive and advertise value using cutting edge mobile websites and mobile marketing programs. ‘On the go’ consumers value their time; like to protect their identity and love saving money. Now both business owners and customers win when they use Scan Code Saver mobile website marketing services.”

For more information, go to http://www.scancodesaver.com/ or call 714-594-3931. Press: Contact Seth Schiller.

About the company:
Scan Code Saver is an Orange County, Calif.-based national advertising and marketing agency delivering branded mobile classified networks and mobile website marketing campaigns to American companies through local Independent affiliates.

News Source: Scan Code Saver :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at the Send2Press for Journalists Portal: http://Send2PressNewswire.com .


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Small Business Marketing Strategist Kelly Weppler Creates Summer School for Small Business

COSTA MESA, Calif., June 5, 2012 (SEND2PRESS NEWSWIRE) — Kelly Weppler of WH & Associates (www.whandassociates.com), an Orange County marketing firm, has announced that she will be presenting several key educational sessions for small business owners at The Microsoft Store at South Coast Plaza in Costa Mesa, Calif. As one of six Duct Tape Marketing Master Consultants, Kelly writes and speaks about helping small business marketing. Weppler has created a five sessions targeted to help small businesses take on smaller marketing activities in their business with this program that begins on Friday, June 8, 2012.

With The Summer School for Small Business program, Weppler has created some action items and accountability to help small business owners move forward on marketing their business. Each session will provide ideas and an action plan so that participants can work on executing those ideas immediately. The program was designed such that participants could choose to attend one session or several throughout the summer. Topics include lead nurturing, public relations for small business, building a client experience, and creating a marketing routine that’s designed to create discipline.

“Business owners can go to an information or educational event every day of the week, however, if you never do anything with that information, it’s really a waste of time. With an action plan and some accountability, I’d like for participants to actually execute some of these simple ideas,” said Weppler.

Committed to community and business development The Microsoft Stores features a fully equipped theater in an interactive high tech environment where they encourage public play, networking and development opportunities for all. This environment allows for community and business partners to conduct public or private workshops, presentations, and other events on various community, business and educational topics by leveraging its technology, products and services to deliver its message.

About WH & Associates:
Kelly Weppler works with businesses to first build a sound strategy and then develop a marketing routine around that strategy to create momentum and business growth. She is a frequent speaker for professional associations, publishes a blog at www.whandassociates, and has contributed written articles to Women’s Professional Magazine and Black OEO Journal. Located in Orange County, Calif, she serves clients across the United States and Canada.

For more information, visit: http://www.whandassociates.com .

News Source: WH and Associates :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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CMI Expands Client Solutions Team with New Account Manager and New Qualitative Manager

ATLANTA, Ga., May 23, 2012 (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, has added two new professionals to its client solutions team. Bill Douglas has joined CMI in an account management role, and Valerie Deaton is the newest addition to CMI’s qualitative research team as a qualitative manager.

“Bill and Valerie are wonderful additions to our client solutions team,” said Donna Wydra, senior vice president of client solutions for CMI. “They each possess a wide range of experience turning insights into action, particularly since they’ve spent years on both the client and supplier sides of the business.”

Douglas will be a valuable addition to the Consumer & Shopper Strategy unit, leveraging his experience with companies like Coca-Cola and McDonald’s to help retailers and manufacturers increase sales. He has 18 years of market research experience, including his most recent position as president of Envision Research, Inc., where he managed a wide variety of qualitative and quantitative projects. Douglas has experience in new product development/package design, advertising and merchandising testing/tracking, segmentation, modeling, controlled store tests, focus groups, and ethnographies. He earned an MBA from Darden Graduate School, University of Virginia, and a Bachelor of Science, Mathematics and Computer Science, from Mississippi College.

Deaton will support clients across a wide range of industries and is dedicated to delivering research insights that can inform to client decisions and improve business results. She has international experience across a range of industries, particularly with the complex challenges facing pharmaceuticals, healthcare, and financial services clients. Deaton began her career in market research at the Principal Financial Group in 1989 and worked at Chase Credit Card Services for several years. She honed her skills at several marketing research companies including Roper Starch/Response Analysis Corporation; Matthew Greenwald and Associates; Brintnall & Nicolini, Market Research Inc.; and Zaicom Research Plus USA. She holds a Bachelor of Fine Arts in Speech Communication-Small Group Dynamics, with a minor in marketing from Drake University in Iowa.

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com.

* Photo Caption: Valerie Deaton joins CMI.

News Source: CMI :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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Ryan Kocher to Lead CMI’s Analytics Team

ATLANTA, Ga., May 15, 2012 (SEND2PRESS NEWSWIRE) — Ryan Kocher has joined CMI, a full-service marketing research company, as vice president of analytics. Kocher will lead CMI’s analytical sciences team, where he will oversee all of CMI’s analytic service processes and offerings, and guides development of new solutions to help clients understand the decisions their customers make and why.

“We are excited to have Ryan leading our analytics team,” said Chet Zalesky, president and CEO of CMI. “Ryan has an amazing ability to make numbers and models come to life to drive change in organizations. He answers clients’ important business questions in ways that business people can understand.”

Kocher specializes in using analytical approaches and models to guide strategic decisions, providing much more than simply “the numbers” to get to the implications and recommendations for what clients can do next, and forecasts for how the marketplace will react. He has extensive expertise in survey design, data quality control, statistical modeling, and analytic techniques across a wide variety of advanced statistical techniques

Throughout his career, Kocher has served in client-facing roles with responsibility for client service and client development. Kocher spent the last five years at lpsos Chicago where he was director of marketing sciences. There he managed employees in the Chicago, New York, Cincinnati and Brazil offices. Prior to joining Ipsos, Kocher was an account manager at Millward Brown and a research analyst for United Parcel Service. Kocher holds a bachelor’s degree with an emphasis in statistics from the Tabor School of Business at Millikin University. His office will be based in Chicago.

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com .

* Photo Caption: Ryan Kocher to Lead CMI’s Analytics Team.

News Source: CMI :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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CMI’s Jean Fasching and Laura Winn to Speak at 2012 LIMRA Marketing and Research Conference

ATLANTA, Ga., May 10, 2012 (SEND2PRESS NEWSWIRE) — CMI’s Jean Fasching, vice president, and Laura Winn, vice president client solutions, will present “Where to Begin and End Your New Product Development Journey” at LIMRA’s Marketing and Research Conference on May 31, 2012. CMI is a full-service marketing research company that serves clients in consumer and B2B markets, including insurance and financial services.

LIMRA attendees are insurance and financial services managers and practitioners in the areas of marketing, marketing research, public relations, advertising, corporate communications, sales support and marketing services.

Fasching and Winn will discuss how complex offerings marketed through intermediaries can make new product development particularly challenging for insurance companies. They will present strategies for addressing those challenges by understanding customers’ unmet needs before the competition does. The presentation will include valuable case studies that illustrate the new product development journey.

Case studies will include “Gen X and Gen Y Decision-Making: An Immersive Research Case Story,” “Insights from the Powerful Few: B2B Short-Term Communities,” and “How to Accelerate Sales Conversations: A Simulated Conversations Approach.” Each detailed case study will present real-world challenges, along with solutions that attendees can implement in their own organizations.

Learn more at: http://www.limra.com/Events/eventdetail.aspx?id=1126 .

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com .

* Photo caption: CMI’s Jean Fasching.

News Source: CMI :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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SKIM Webinars Deliver New Insights for Social Media Research, Pricing Optimization and Claims Development

NEW YORK, N.Y., May 8, 2012 (SEND2PRESS NEWSWIRE) — SKIM, an international market research agency, will kick-off a new series of free educational webinars for the U.S. market on May 10. Each value-packed webinar is designed to provide marketers, researchers, and product/brand managers with actionable insights they can put into practice in their own organizations.

* Your chocolate. Your fans. Your strategy. Social media research made actionable:
Thursday, May 10, 2-2:30 p.m. EDT
By Sourabh Sharma, project manager, SKIM New York.
https://www3.gotomeeting.com/register/346273702 .

Join Sourabh Sharma as he presents a social media research case study comparing consumer attitudes regarding a selection of well-known and niche chocolate brands.

Social media research is all about listening instead of asking. When individuals communicate freely and spontaneously online, their comments are often more candid and truthful. Any product or brand that is talked about online can leverage social media to formulate strategies for consumer-targeted marketing, advertising, and channel communication. Illustrated by a real world case study, attendees will learn how SKIM researchers translate social media conversations into actionable insights and marketing opportunities for brands including Toblerone and Hershey’s.

Sharma will discuss:
o “Your chocolate”
* The online competitive landscape
* A brand’s perceived identity
o “Your fans”
* Consumer personas based on online behavior
* Online platform effectiveness
o “Your strategy”
* Consequential actionable recommendations.

Attendees will learn how to use social media to measure brand equity and reach, gauge the competitive landscape, and get closer to consumers by understanding their truthful, candid and current brand perceptions.

* Product portfolio and revenue optimization:
Thursday, May 24, 2-2:30 p.m. EDT
By Juan Andres Tello, director, Consumer Americas, SKIM New York.
https://www3.gotomeeting.com/register/353140414 .

In a competitive consumer environment, it is essential to price your product right. In this webinar, Juan Andres Tello will explore ways to optimize pricing and product portfolio composition to maximize overall revenue. Tello will examine various scenarios such as what happens when product prices are adjusted, pack sizes are decreased, or premium/value line extensions are introduced.

Professionals in consumer pricing, marketing strategy, and research roles will learn how research insights can drive smarter pricing and optimization decisions – even in the most competitive consumer markets. Attendees will learn how to optimize their pricing and product portfolio composition to maximize portfolio revenue.

Tello will discuss:
o Motivations for revenue optimization
o Making the marketing research shift from insight to foresight
o Building blocks of a revenue optimization system
o Sample revenue optimization strategies
o How to deliver optimization results to both internal and external clients.

* Developing winning claims:
Thursday, June 7, 2-2:30 p.m. EDT
By Paul Janssen, director, Communications Research, SKIM New York.
https://www3.gotomeeting.com/register/914035246 .

What distinguishes a winning communication strategy from one that falls flat? Paul Janssen will share the results of a SKIM meta-analysis of hundreds of claims across 14 categories. Among the compelling findings, results show that a tangible promise of value is critical to a claim’s success. Attendees will also learn how popular communications tactics (e.g., humor, comparative advertising, jargon) can unintentionally undermine the message and render a claim ineffective.

Janssen will illustrate how re-analyzing large amounts of data across studies and categories can be a powerful tool for generating essential consumer insights. Armed with new insights, marketing and research attendees will be prepared to develop more effective claims, which can be broadly applied to any communications strategy.

SKIM is an expert in the field of new product development, communication and pricing decisions, offering strategic insights and customized solutions to support clients in the development and review of their marketing strategies. To learn more about the research services offered by SKIM or to register for one of the new marketing webinars, visit http://www.skimgroup.com/attend-our-marketing-webinars .

About SKIM:
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in Rotterdam, Geneva, London and New York. A new San Francisco office will open in July 2012. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications and financial services. Visit www.skimgroup.com for more information.

News Source: SKIM :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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Brand On the Run – RV Rentals Taking Corporate America On Tour

FORT LAUDERDALE, Fla., April 16, 2012 (SEND2PRESS NEWSWIRE) — It’s no secret that marketing directors are on a perpetual quest for the next best thing, now they’re discovering that the perfect vehicle to “drive their brand” may be a custom wrapped motorhome rental. Branded RV rentals have emerged as a cutting edge marketing tool and are becoming popular among companies looking increase their exposure and enhance their corporate identity. Florida based RV rental firm Allstar Coaches has been using vehicle wrap technology for years on its fleet of luxury motorhomes as it continues to grow its Corporate Events and Promotions sector.

“There is nothing quite as eye catching or effective as a brightly wrapped bus cruising down Main Street America. It’s something you don’t miss. Heads turn wherever you go and everybody remembers seeing it,” says Rob Tischler, CEO of Allstar. “Corporate RV rental is our fastest growing division,” Tischler says, adding that they’ve seen a healthy 35 percent increase over the past year alone.

Some of America’s largest and well known corporations have embraced the use of branded RV rentals to promote their wares; citing the ability to connect with people on a personal level and in multiple locations. Disney, through its DreamWorks division rented and wrapped a luxury RV from Allstar Coaches for a promotional tour timed to coincide with the release of their sci-fi hit “I Am Number Four.” Over a two week period, the campaign toured ten major markets, hosting fan experiences and giveaways at NASCAR events, theme parks and various other high traffic locations.

Visa, MasterCard and Discover have been bringing wrapped motorhomes to college campuses for years, signing up students and helping them to establish credit with great success.

Mobile RV promotions create exciting and effective marketing opportunities that let corporations interact directly with their consumer. Using the branding power and mobility of wrapped motorhomes, businesses can literally roll up on the front lines of their core demographic, hitting as many markets as they wish on a single tour. For added impact and additional reach, companies use their social media pages to create even more buzz, by encouraging fans to interact and follow their tours online.

Companies interested in pursuing wrapped RV rentals for their own mobile marketing tours can contact Allstar’s Corporate Events and Promotions team at (866) 838-4465 or via their official website. “From concept to completion, Allstar’s professional, experienced staff will handle the logistics, planning and execution of your campaign to ensure that your brand gets its ‘rock star’ on,” says Tischler.

More information: http://www.allstarcoaches.com .

News Source: Allstar Coaches :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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G-Man Marketing Celebrates Decade of Hype

LOS ANGELES, Calif., April 9, 2012 (SEND2PRESS NEWSWIRE) — Whether you call it publicity, media relations or hype, everybody needs it and John Scott G has been providing it for a decade. “Just by visiting the Internet, you have been influenced by our work,” states the head of G-Man Marketing (www.gmanmarketing.com). “We create and publish media announcements, press alerts, video messaging, social networking communication, and what I call ghost marketing.”

The concept of “ghost marketing” is not new, G admits. “In addition to books I’ve ghost-written, some of my most effective work has been behind-the-scenes, writing or contributing to articles or in disseminating items for others to post. Clients, especially artists, don’t have time to continually look for these opportunities online, but it’s one of the things we do. It’s time-consuming, but there’s a definite payoff if you keep at it.”

Current clients of G-Man Marketing include Shady Hill Records’ country artist Sandra Piller. “This is a terrific account because of the variety of great songs Sandra performs,” G states. “She works with writer/producer Jane Bach (hits with Reba McEntire and Jo Dee Messina among others) and there are videos of Sandra doing songs by The Doors and Fleetwood Mac. Her cool country version of ‘Love Me Two Times’ is a trip!”

Within the past year, G has worked with Larisa Stow, Robin Hood Music, Golosio Publishing, Goodnight Kiss Music, Anisound Mixing/Mastering, FookMovie, Phil Hatten Design, Carnyville, Bella Swan Bass Society (BSBS), and Paula Franceschi. “We’re starting on a Christian music video for ‘Amazed by the Light that is You,’ a new area for us.”

The sounds of BSBS are in a series of humorous commercials airing during the Sheena Metal programs on the LATalkRadio network. The spots are for non-existent products called “Androyx,” like an Androyx energy drink and an Androyx phone (“Forget 3G, 4G or 5G, Androyx offers 157G!”).

G and G-Man Marketing have created work for Verizon Wireless, Goodyear, Auto Club, General Dynamics, Shakey’s Pizza, Toyota of Orange, and more. In addition, G collaborated with Doug Colosio, Scott Joss and Merle Haggard to write “Bad Actor,” a song on Haggard’s “I Am What I Am” album.

“I love spreading the word for music, products, speeches, and events,” G says. “This work is exciting and gratifying, which makes it fulfilling to start every day!”

Learn more at: http://www.gmanmarketing.com .

John Scott G Photo:
http://www.gmanmusic.com/images/jsg_mic_72.jpg .

G-Man Marketing image:
http://www.gmanmusic.com/images/GMAN_BathingSuit_Sm.jpg .

Video to 60-second Bella Swan Bass Society performing “Electro Shuffle”:
http://youtu.be/Uz0Ngd2CBfM .

News Source: G-Man Marketing :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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iBacklinkPRO Releases Proprietary Backlink Software to Public

BOISE, Idaho, April 2, 2012 (SEND2PRESS NEWSWIRE) — iBacklinkPRO announced this week the release of a new backlink analytics software tool that identifies quality backlinks. Currently, it has no serious competition in the marketplace.

Originally created for internal SEO services only, iBacklinkPRO’s goal was to not just see a huge listing of unsorted competitor backlinks, but to find and build high quality backlinks for its websites. It also wanted to eliminate time spent sifting through hundreds of useless backlinks just to find a quality one.

And, the cost can get very high just to get one quality backlink – often in excess of $200. With iBacklinkPRO, users can scan 15 of its competitors’ websites for only $9.99 (about .66 per scan).

“We decided to release it for public use because it is so effective, safe and affordable. When compared to other backlink software, users will find that the competition only finds backlinks to other websites, it does not analyze them to determine quality,” says Sergey Sagan, partner at iBacklinkPRO. “We not only gather them, we analyze them too.”

iBacklinkPRO finds, analyzes, filters and sorts up to 10,000 competitor backlinks in only a few minutes. These backlinks can then be sorted by specific metrics to match individual need.

How do they do it? iBacklinkPRO uses different metrics such as Alexa and Google PR so it is able to deliver the best backlink quality out there. There is no black hat trickery involved and all backlinks are completely natural; users will not experience any penalties.

A list of competitor keywords is quickly available at-a-glance. And, getting just a few high quality backlinks is better than getting thousands of low quality ones.

“With our premier software, users will quickly realize higher ranking among search engines,” adds Sagan.

And, in today’s competitive environment, everyone wants an edge. Getting the most important amount of data is vital to a business’s health.

Getting started is simple. After creating an account, users simply plug in their high ranking competitor’s URL into iBacklinkPRO and in a few minutes, they will be able to view analyzed results.

A free demo provides users with the first 100 links. The full version provides 10,000. To try it out visit: http://www.ibacklinkpro.com .

News Source: iBacklinkPRO, LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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Donna Wydra Joins CMI’s Consumer and Shopper Strategy Solutions

ATLANTA, Ga., March 28, 2012 (SEND2PRESS NEWSWIRE) — Donna Wydra has joined CMI to expand the company’s Consumer and Shopper Strategy solutions for manufacturers, retailers, and restaurants.

As senior vice president of consumer and shopper strategy, Wydra will provide counsel on key business issues through strategic insights into external influencers, individual motivations and attitudes, and competitive forces that drive consumer and shopper decisions regarding specific brands, stores and SKUs. Wydra is a recognized industry leader with more than 25 years devoted to marketing and research.

Wydra has consulted with client partners in multiple business sectors – including consumer packaged goods, retail, restaurants, hospitality, and agencies – to develop insights-driven business strategies. Most recently, she served as senior vice president, shopper & retail, for Ipsos Marketing and senior vice president for Socratic Technologies, leading the development of their consumer products division. She holds a bachelor’s in business administration from Augustana College and an MBA from Loyola University of Chicago.

“Donna is a seasoned research industry professional and an exciting addition to our team. She will enhance CMI’s ability to deliver valuable insights and guide activation strategies for clients,” said Ellen Mowbray, senior vice president, business strategy, for CMI. “We are pleased to offer this expanded expertise to our current clients, as well as to grow our presence in the retail, consumer, and quick service restaurant industries.”

For more information on CMI’s Shopper solutions, go to: http://www.cmiresearch.com/w/shopper .

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com .

News Source: CMI :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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CMI’s Jean Fasching to Speak at 2012 NewMR Qualitative Research Virtual Event

ATLANTA, Ga., March 20, 2012 (SEND2PRESS NEWSWIRE) — Jean Fasching, vice president for CMI, a full-service marketing research company, will present “Marketing Through Intermediaries: Simulated Conversations Put You In the Room” during NewMR’s “Putting the ‘Qual’ in Qualitative Research” Virtual Event on March 28.

The NewMR Qualitative Research Virtual Event is an international webinar series exploring leading edge qualitative research techniques. The event will bring together practitioners and academic researchers who are pushing the boundaries in the qualitative research arena. Fasching is one of three speakers to be featured in the New York virtual session from 2:00 p.m. – 3:45 p.m. March 28, 2012.

In industries that rely heavily on intermediaries to convey finely tuned product messages (e.g. insurance, financial services, and pharmaceuticals), the distance between the brand team and the actual consumer can seem like a million miles. How do you really know whether and how your intermediaries are communicating your most important messages, benefits, and features?

When the research goal is to understand the complexities, challenges and opportunities that occur during important interactions between intermediaries and consumers, a simulated conversation is an incredibly effective substitute for reality.

“A carefully researched and strategically designed simulated conversation can reveal startlingly real representations of actual conversations,” said Fasching. “These insights empower and educate marketing and sales teams to better target and communicate directly with intermediaries and, ultimately, consumers.”

Fasching will share tips for designing simulated conversations that become the foundation for:
* Insightful talking points that facilitate effective conversations and overcome challenges for intermediaries
* Valuable educational tools that inform consumers before, during and after intermediary conversations
* Detailed recommendations that target particular segments of intermediaries and consumers more effectively

To learn more about the event, please visit: http://www.cmiresearch.com/w/upcoming-and-recent-events/ .

To register, please visit: http://newmr.org/events/qualitative-event-2012 .

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit www.cmiresearch.com .

News Source: CMI :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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B2B Marketing Strategist Dawn Westerberg to Present on Google+ for The Association of Strategic Marketing

Dawn Westerberg Consulting LLCAUSTIN, Texas, March 8, 2012 (SEND2PRESS NEWSWIRE) — B2B Marketing Strategist and President of Dawn Westerberg Consulting LLC (dawnwesterberg.com), Dawn Westerberg will be presenting “Adding Google+ To Your Marketing Mix” for members of The Association of Strategic Marketing on Thursday, March 15, 2012.

“Google+ promises some intriguing possibilities for B2B marketers,” said Westerberg. “When you take into consideration that Google and YouTube are the number one and number two search engines, making content available on Google+ only makes sense.”

Westerberg believes that the integration between Google+ and other widely used Google applications, services and tools such as Gmail, Google Places, Chrome and Blogger, to name just a few, create a convenient and powerful platform for B2B marketers and business.

About The Association of Strategic Marketing:
The Association of Strategic Marketing (www.associationofmarketing.org) is a training and development website for Marketing professionals. Association of Strategic Marketing provides unique up-to-date Marketing training through audio conferences, webinar and articles.

About Dawn Westerberg Consulting:
Dawn Westerberg invites business owners to “fall in love with your business again” through a sound marketing strategy that drives results and profits. Dawn Westerberg Consulting LLC assists companies in developing marketing plans that take full advantage of online and traditional marketing to create lead demand from ideal prospects.

An Authorized Duct Tape Marketing Consultant – http://dawnwesterberg.com/duct-tape-marketing/ – Dawn is a frequent speaker at conferences throughout the country on the topics of marketing, social media, online presence, and blogging. She publishes a blog on B2B Marketing at http://dawnwesterberg.com and is a contributor at the Duct Tape Marketing Consultant’s blog. With headquarters in Austin, TX, she serves customers in the United States and Canada.

News Source: Dawn Westerberg Consulting LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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CMI to Co-Present with Pfizer Specialty at 2012 PMRG Annual National Conference

CMIATLANTA, Ga., March 8, 2012 (SEND2PRESS NEWSWIRE) — CMI’s Mike Mabey, vice president, client solutions, and Jarod Ricci, senior manager, market analytics, Pfizer Specialty, will present “Using Information-Seeking Behavior to Drive Segment-Specific Communication Strategies” at the 2012 PMRG (Pharmaceutical Marketing Research Group) Annual National Conference.

Mabey and Ricci will demonstrate that information-seeking behavior is a significant predictor of future actions, brand choice, early adoption, and decision making.

They will present three information-seeking behavior segment templates, each requiring a different communication strategy and use real world pharmaceutical examples to discuss how they can be used to maximize brand impact.

Where: 2012 PMRG Annual National Conference at the JW Grande Lakes in Orlando.
When: March 25-27, 2012.

Attendees will learn:
* A new way to leverage information-seeking behavior to drive brand communication strategy
* Examples of three segments of information-seeking behavior to use as beginning templates
* Best practices for developing information-seeking, segment-specific communication strategies

The PMRG 2012 Annual National Conference, “Rev Up Your Innovation Engine,” is a three-day conference packed with 21 insightful presentations and breakout sessions, featuring 16 manufacturers among a slate of expert presenters, designed to help marketing researchers harness both the practical – and the personal – power of innovation.

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit www.cmiresearch.com .

About Pfizer Inc.:
At Pfizer (NYSE:PFE), we apply science and our global resources to improve health and well-being at every stage of life. We strive to set the standard for quality, safety and value in the discovery, development and manufacturing of medicines for people and animals. Our diversified global health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products and many of the world’s best-known consumer products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as the world’s leading biopharmaceutical company, we also collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us. To learn more about our commitments, please visit us at www.pfizer.com .

News Source: CMI :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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Neotrope announces 2012 Non-Profit PR Grant Recipients

NeotropeLOS ANGELES, Calif., Feb. 29, 2012 (SEND2PRESS NEWSWIRE) — Neotrope(R), a public relations, advertising and marketing firm established in 1983, today announced the recipients of the NonProfit PR Grant Program for 2012. This year’s 10 recipients, selected from over 300 applicants, will receive approximately $50,000 total in pro bono services. Originally launched in 2000, the Neotrope PR Grants program has helped raise awareness for worthwhile causes all over the U.S. by providing public relations, news dissemination and online marketing, donated by Neotrope’s accredited staff.

“We’ve very happy to again be able to offer this program to charitable causes that are doing good,” said Neotrope CEO, Christopher Simmons; a member of PRSA and ASCAP. “This year we have again a very diverse selection of 501(c)3 charities with whom we will be working. We’re honored to be able to do our small part in helping raise their awareness to the public, supporters, potential sponsors, and of course the media.”

Neotrope launched its NonProfit PR Grant Program (www.send2press.com/non-profit) in 2000 and has provided discounted or free services to non-profits for almost 30 years. Neotrope’s Send2Press(R) Newswire service provides the news dissemination component of the grants program for getting press releases in front of interested media. Online marketing across the Neotrope News Network will also help reach up to 10 million eyeballs per month via banner advertising, included in this year’s grant.

Past recipients of the NonProfit PR Grant Program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

2012 NON-PROFIT PR GRANT RECIPIENTS:

1) The Story Project (www.StoryProject.org) uses entertainment-arts curriculum to engage under-served and at-risk middle-school students through digital, media-based projects that educate, empower and inspire. Every production addresses conflict resolution and current issues students face on a daily basis while building literacy, communication, problem solving and teamwork skills that end in a tangible result. TSP works with students at their school over the duration of 12-14 weeks during their regularly scheduled school day for approximately 2 hours once a week to see a project from inception through delivery. We use teachers employed through our organization and professionals from the entertainment community who participate as mentors. Students hear others’ stories and learn to find and share their own.

2) The mission of the Pacific Pinball Museum (www.pacificpinball.org) is “To inspire an interest in science, art and history through pinball and to preserve and promote this important part of American culture.” We do this by: Maintaining and operating a Museum to display a large quantity of playable machines from all eras of pinball in an educational and entertaining manner. In addition to producing the world’s largest Pinball Event, the Pacific Pinball Exposition, we provide classes on the science of pinball, electricity and magnetism, art and history to local schools and visitors. We are a small group of dedicated individuals that are passionate about pinball and our desire to share it with the world. We are becoming the “Smithsonian of Pinball.”

3) Camp Blue Skies Foundation (www.campblueskies.org) provides week-long residential camps for adults with developmental disabilities. Camp Blue Skies fills a gap for a population that has few recreational opportunities offered to them once they are out of the school system. The camp experience has a profound impact and life changing effect on not only campers, but caregivers, counselors and volunteers. Camp sessions are currently offered in NC and GA. Over 150 adults with intellectual challenges have been served to date and 180 loyal volunteers have committed their personal time to assist at camp. “Our vision is to continue to develop and improve the programs we offer and broaden the population we serve by offering more sessions throughout the southeast region and hopefully beyond in the future.”

4) Move For Hunger (www.moveforhunger.org) is a non-profit organization that works with moving companies across the country to pick up unwanted, unopened food from those who are relocating and deliver it to local food banks across the country. Many people throw out a good deal of “stuff” when they move. Unfortunately, a lot of this “stuff” is food that could be delivered to a family in need rather than thrown away. “That’s where we come in: our movers offer to pick up unwanted, non-perishable food items during the moving process and deliver it to local food banks. To date we are working with over 200 moving companies in 37 states. Together we have collected 400,000 lbs. of food for food banks across America.”

5) Fresh Start Surgical Gifts (www.freshstart.org) transforms the lives of disadvantaged infants, children, and teens with physical deformities caused by birth defects, accidents, abuse, or disease through the gift of reconstructive surgery and related healthcare services. The Surgery Weekend Program is Fresh Start’s largest project of each year, with six weekends of intensive reconstructive surgery as well as frequent dental clinics, laser treatments, and speech therapy services. Fresh Start’s Surgery Weekend Program provides access to comprehensive, free healthcare for low-income, uninsured, and underinsured children suffering from physical deformities and other conditions. Throughout the interim between these intensive marathon Surgery Weekends, Fresh Start also hosts speech therapy clinics, dental clinics, and laser treatments to ensure a comprehensive treatment plan for each patient.

6) CITYarts, Inc. (www.cityarts.org) empowers children and youth by bringing them together with professional artists to create public art that addresses civic and social issues, impacts lives, and transforms their communities. Thinking globally and acting locally, CITYarts’ projects build bridges of cultural understanding, giving youth the opportunity to take an active role in shaping their own future. Since 1968, CITYarts has created over 284 projects that have transformed communities and impacted over 100,000 kids, collaborated with more than 500 artists, partnered with over 1,500 sponsors, and engaged over 500,000 volunteers in the process. CITYarts’ projects frequently foster community revitalization by galvanizing businesses, schools, and community organizations into developing youth programs and constructing playgrounds and gardens.

7) Launched in 2000, WEST: Women Entrepreneurs in Science and Technology (www.westorg.org), provides a forum for women in science, engineering and technology industries to develop their careers and leadership through networking and information sharing. Uniquely tied to this highly educated, influential community, the WEST leadership has long provided a supportive environment for early, mid and senior career women in these vital sectors, allowing them an exceptional opportunity to acquire the skills necessary to become business leaders in their fields. “Our goal is to improve the leadership status of women in science, engineering and technology by inspiring them to achieve success in their organizations and create a positive impact in their communities.” WEST offers a rich and thriving community that provides support, guidance, and professional development for professionals in science, engineering and technology.

8) Cave Canem Foundation, Inc. (www.cavecanempoets.org) was founded in 1996 by poets Toi Derricotte and Cornelius Eady to remedy the under-representation and isolation experienced by African American poets in writing workshops and MFA programs, Cave Canem is a home for the many voices of African American poetry and is committed to cultivating the artistic and professional growth of African American poets. Awards garnered by Cave Canem fellows include the Rona Jaffe Foundation Writers’ Award; the Whiting Writers’ Award; the NAACP Image Award; the Laughlin Award from the Academy of American Poets; National Poetry Series Selection; the Cave Canem Poetry Prize; and the Ruth Lilly Fellowship, among many others. Fellows have 170+ books in print across several genres and have gained significant footholds in academic positions across the country. Faculty member Elizabeth Alexander was named Inaugural Poet for President Obama in 2008; in faculty members Terrance Hayes and Nikky Finney won the National Book Award for Poetry in 2010 and 2011, respectively.

9) Canine Assisted Therapy (www.catdogs.org), or C.A.T., was formed to provide qualified, dependable and caring pet therapy teams to those who need comfort, companionship or the unconditional love of a dog. Specially trained teams support medical staff to promote healing. “We seek to provide superior education and support to volunteers and the facilities we serve. Our continuing education programs are open to volunteers of any pet therapy organization, for we wish to enhance the entire pet therapy community with our efforts. We provide guidance to healthcare and educational entities to implement or improve therapy animal programs within their facilities.” C.A.T. services are provided free of charge, with the highest level of professionalism and organization, and we satisfy HIPAA requirements. As a non-profit entity, we recruit and utilize volunteers to serve Florida communities. C.A.T. pet therapy volunteer corps provide both animal-assisted activities (AAA) and animal-assisted therapy (AAT).

10) Center for Student Opportunity (www.csopportunity.org) is empowering underserved, first-generation college students to and through college by providing critical information, guidance, scholarships, and ongoing support. With offices in Bethesda, Maryland and Orange County, California, CSO’s programs and resources reach nationally. They include Opportunity Scholars, supporting students across the country who aspire to be the first in their family to attend college through the college search and selection process; www.CSOCollegeCenter.org, a free online college search tool to research and connect with colleges and universities that serve and support under-served, first-generation college students; and COLLEGE ACCESS & OPPORTUNITY GUIDE, a unique college guidebook designed to help underserved, first-generation college students make their college dreams a reality. Scholarship students use our website as bloggers to diary their college experiences and offer advice to college-bound students on preparing for college.

ABOUT NEOTROPE:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope(R) team is led by Christopher Laird Simmons, an award-winning designer, photographer, musician, journalist, and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed in print and broadcast, and has written for numerous national print publications. Other team members include accredited public relations professionals, working journalists and SEO experts.

Neotrope(R) is a registered trademark and service mark in the U.S. and Europe. Send2Press(R) is a U.S. registered trademark of Neotrope. All other trademarks acknowledged.

(Note: use of both forms of nonprofit and non-profit in text is intentional.)

News Source: Neotrope :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .


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