SCHAUMBURG, Ill., Sept. 22, 2015 (SEND2PRESS NEWSWIRE) — Cogensia, a data-driven marketing firm, recently launched a breakthrough restaurant marketing solution – Dining Segments. The segments categorize U.S. households based on eight of the most popular dining categories. The segmentation places every consumer into different profiles based on hundreds of demographic, survey, lifestyle and interest data elements. The segments are applied to all 120 million households in Cogensia’s Consumer IntelliBase and are available for email and direct mail targeting.
“We are excited to release Dining Segments to help restaurants drive more traffic from new customers,” Brad Rukstales, Cogensia president and CEO, says. “Dining Segments allow marketers to maximize their budget by targeting the consumers most likely to dine at their restaurant.”
And, when marketers can specifically target dining categories, they receive higher response rates, higher average tickets and increased traffic. The eight dining categories are: White Table Cloth, Grilled & Seared, Bar & Grill, Bon Appetito, Quick & Casual, Pizza Lovers, Sweet Tooth and Caffeinated Breakfast. A consumer will be identified in one or more categories based on what is known about their behaviors.
When the average household spends $2,625 dining out, just $51 on average per week, this leaves many restaurateurs competing for the same dollars. Dining Segments allow marketers to easily identify and target specific consumers in their area.
“In fact, Dining Segments give restaurateurs the ability to take action and target local consumers who are dining at the competition,” Rukstales adds.
For example, a fine dining restaurateur headquartered in Chicago sought to drive traffic to his 50 national locations. The fine dining profile (White Table Cloth) identified that there were one million U.S. households that valued the upscale service of white table cloth venues. These discerning guests typically order a bottle of wine, prefer a formal atmosphere, value healthy options and have an average check of more than $100.
Using Cogensia’s IntelliList Audience Selector tool, this restaurateur entered the 50 location zip codes and defined his search to within a 5-mile radius. Instantly, he was able to identify 71,000 fine dining households within his market to target with a specialized offer and drive guests to his establishments. The response rate based on this target selection was 1.9 percent. The results drove 27 new tables per location, almost one per night. The cost of the program was only $566 per location, and generated almost $3,000 profit at each restaurant.
This customer also realized cost savings. Traditional marketing included media buys, print advertisements and social media promotion. Dining Segments identified the exact audience they wanted to reach for a fraction of the cost.
“Dining Segments are a leading-edge restaurant marketing tool. It’s designed to help restaurant marketers with local marketing, and to drive traffic to the restaurant the same day that the email marketing message is sent,” Joel Schiltz, Cogensia’s senior vice president and COO, says. “There’s just nothing else that provides the restaurant industry with such specific details about household dining preferences and behaviors.”
For more information:
– IntelliList: https://www.audienceintellilist.com/.
– Dining Segments: http://cogensia.com/services-products/data-sheets/download-info/dining-segments/.
Cogensia provides breakthrough data-driven marketing strategies and solutions. They empower clients with the data, insights and platforms to build sustainable customer relationships and maximize marketing ROI.
For more information about Cogensia: http://www.cogensia.com/.
Introduction video: https://youtu.be/3vmYVsFz6to.
* Logo for media: send2press.com/mediaboom/14-0821-cogensia_300dpi.jpg
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NEWS SOURCE Cogensia :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by and Copr. © 2015 Send2Press® Newswire, a service of Neotrope®.
CHICAGO, Ill., Sept. 19, 2015 (SEND2PRESS NEWSWIRE) — Long-time Saint Robert Bellarmine parishioner and Jefferson Park resident, Jim Ryan, will cycle more than 500 miles in the Camino de Santiago journey to honor and raise funds for the vibrant Saint Robert Bellarmine parish and school community. At 70 years of age, Jim will embark on this historical pilgrimage to the Camino de Santiago in Spain (also known as The Way of St. James) from Sept. 21 – Oct. 15, 2015. He is naming his ride the San Roberto Belarmino journey.
“It has been a long time dream of mine to be a part of this journey and honor all of the people, past and present of Saint Robert’s, who make it such a vibrant parish and excellent school,” Ryan said. “As a parishioner for the past 44 years, and a Chicago resident, I wanted to do something that makes a difference and inspires others.”
“We are delighted that Jim is dedicating his 500-mile San Roberto Belarmino journey in honor of our amazing parish community,” said Father Neil Fackler. “We plan to host a Jim Ryan Bike Dedication at our 5 p.m. mass on Saturday, September 19, 2015. We encourage the community to come out and join us in support of his mission.”
“The students and faculty of Saint Robert Bellarmine are inspired and delighted to support Mr. Ryan as he embarks on this historical journey,” said Mrs. Carrie Mijal, Principal. “Our school family plans to pray for and follow him as he treks across Spain. This is a wonderful way to showcase a global and spiritual experience in our classrooms.”
Follow Jim Ryan via Facebook: https://www.facebook.com/people/Jim-Ryan/100009933100553.
Support Jim and the Saint Robert Bellarmine Community via the GoFundMe page: https://www.gofundme.com/z52yy8p8.
For more information, visit http://SRB-Chicago.org/.
About St. Robert Bellarmine Catholic Church and School:
St. Robert Bellarmine Parish serves the Jefferson Park-Portage Park neighborhoods on Chicago’s northwest side with programs and services that address the spiritual needs of parishioners. St. Robert Bellarmine Catholic School offers an exceptional preschool through 8th grade education as well as a program for 2-year olds. More information is available by calling the Rectory office at 773-777-2666; the Principal, Mrs. Carrie Mijal 773-725-5133; or by visiting the website at http://SRB-Chicago.org/. The church is located at 4646 North Austin Avenue, Chicago, IL 60630.
Saint Robert Bellarmine’s Mission:
We are a diverse Catholic community of generations, experiencing the living God and reflecting our faith in action with one another. St. Robert Bellarmine parish seeks to be a center of faith rooted in our Catholic religious and social traditions that joyfully reaches out to people from all walks of life to build a community of peace, justice and love of neighbor.
Susan Jablonski, Parish Pastoral Council Member, 312-933-8584
Joy Stauber, School Marketing, 312-823-3450
* PHOTO for media:
– Caption: Chicago, Ill. – St. Robert Bellarmine – Principal Carrie Mijal presents Jim Ryan with a St. Robert Bellarmine shirt to wear on his 500-mile bike journey.
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NEWS SOURCE St. Robert Bellarmine Catholic Church and School :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by and Copr. © 2015 Send2Press® Newswire, a service of Neotrope®.
ARLINGTON HEIGHTS, Ill., March 30, 2012 (SEND2PRESS NEWSWIRE) — Northwest Community Healthcare (NCH) in Arlington Heights is holding a free seminar to provide individuals with guidance and resources for expressing their healthcare wishes before an unexpected medical circumstance occurs. Join the Reverend Gwynne Wright of NCH’s Spiritual Care Services from 10 – 11 a.m. on Monday, April 16, in the hospital auditorium at 800 W. Central Road in Arlington Heights, as she leads “Making Healthcare Decisions Work for You and Your Family.”
When life brings an unpredictable illness or a serious injury, the accompanying physical and emotional challenges can be overwhelming. There are treatment options to consider, doctor appointments to schedule, and financial questions to address. The burden to make these decisions can affect loved ones, too.
At the seminar NCH experts as well as specialists from Midwest Palliative & Hospice CareCenter will review care options for complex illnesses, explain how to prepare an advance directive and discuss patients’ healthcare rights and legal options.
“Although this may be a difficult topic to discuss, it’s important to share your healthcare wishes with family and loved ones before a medical crisis takes place,” said Karen Colby, director of Palliative Care at NCH. “Having advance directives already in place will ensure your personal healthcare preferences are followed, even if you are too sick to make decisions. Establishing a plan and making your wishes known will lessen the burdens and stress placed on loved ones.”
Following the program, NCH chaplains and social workers will be available to assist attendees with completing their healthcare decisions forms. To register for this free seminar and to schedule a private consultation, call HealthConnection today at 847.618.4YOU (4968), or visit http://www.nch.org .
About Northwest Community Healthcare:
Northwest Community Healthcare (www.nch.org) includes a 496-bed hospital in Arlington Heights that serves approximately 30,000 inpatients and 350,000 outpatients each year, as well as the Busse Center for Specialty Medicine, Day Surgery Center, Home Care, Mobile Dental Clinic, Wellness Center, Youth Center, NCH Medical Group and four immediate care centers in the northwest suburbs of Chicago.
Media Contact: Adam Zuckerman at 847.618.5504 or firstname.lastname@example.org.
News Source: Northwest Community Healthcare :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .
Adoptions of Textbook ‘Construction Project Management – a Managerial Approach’ Accelerate for Construction Management, Architecture and Real Estate College Programs0
CHICAGO, Ill., March 27, 2012 (SEND2PRESS NEWSWIRE) — “Construction Project Management – a Managerial Approach” (ISBN: 978-0-9799969-1-7) sales by Pareto Publishing have increased 400 percent each semester since publication in December 2010. This text uniquely provides the integration of construction management, project management and business management to enable a quantum leap in construction project quality, productivity and cost control-producing a competitive advantage essential in the now challenging United States construction market.
Demanding building owners in the United States manufacturing, power production, and energy distribution sectors have learned that simply soliciting multiple bids is no longer enough to achieve the results they seek, A paradigm shift to integrated project delivery employing more rigorous project management methodologies is needed. And all construction sectors in some areas outside the United States, particularly the Middle East, demand this improved project management capability and require the PMP (Project Management Professional) certification credential for new employees.
In the United States, the federal government GSA (General Services Administration) agency also makes the PMP credential preferred for new construction related employees – which can make it a de facto requirement in a competitive employment environment. This text is the first to integrate the Project Management Institute’s PMBOK(R) methodology, on which the PMP credential is based, into construction management to provide these now essential skills.
This text, authored by 40-year construction veteran JF McCarthy MBA CFM PMP, provides real world perspectives and skills to make the graduating students work ready-to win their first job and excel throughout their career. And it provides exactly the skills that the power generation and transmission constructions sectors, which have already rebounded and are now aggressively hiring, increasingly demand.
University adoptions and presales sales for the summer and fall of 2012 will continue the present text sales increase. With these continued increases “Construction Project Management – A Managerial Approach” will achieve a dominant share of the construction management academic market within 2-3 years. Winning the Axion Business Book, Indie Next Generation, and International Best Book Awards, it has also become popular with construction industry practitioners and is now in library collections worldwide. More information: www.paretobi.com .
Joe McCarthy of Pareto
MT. VERNON, Ill., March 19, 2012 (SEND2PRESS NEWSWIRE) — JTLL Enterprises announced this week the launch of HitchHauling.com – a new website that connects hitchers and haulers so they can save money on gas. The recent surge in gasoline prices is once again putting a squeeze on Americans. In fact, gasoline prices are up almost 17 percent, or 54 cents, this year through March 14, according to the American Automobile Association (AAA).
Additionally, AAA reported that the national average retail price of unleaded regular gasoline climbed to $3.82 a gallon on March 14, 2012; that’s 7.5 percent higher than a year ago.
HitchHauling.com offers some relief to people who are seeking ways to save money on gas.
“People can pay for their gas in many ways,” says John Smith, founder Hitch Hauling. “For example, let’s say a family is going on vacation. Check the site to see if someone needs something hauled to that destination – it can be something as small as a golf club, or larger like a motorcycle. Of course, the size of the vehicle will determine what cargo can be hauled.”
So, how does it work? First, it’s free to become a member. Then, if a hitcher and hauler want to connect, it’s only $1 to get the contact information and the rest of the arrangements are between the hitcher and hauler.
“Recently, someone was hauling a three-wheeler to a destination and there was plenty of room on the trailer for another item,” says Smith. “This would have been an ideal opportunity to connect with a hitcher.”
HitchHauling.com proves to be less costly than standard shipping. And, since the hauler is already making the trip, it’s efficient, eco-friendly and typically saves times. It’s a win-win situation. The hitcher gets a better deal and the hauler offsets their cost of gas.
The website is easy to use. There is a section for haulers to post their routes, destinations and estimated time of arrival. And hitchers post their needs in the cargo section.
So, whether commuting to work daily or going on a cross-country vacation, people may as well consider hauling something and putting some extra cash in their pocket at the same time. In today’s economy – every little drop counts.
For more information, visit: http://www.HitchHauling.com .
Sales of Award Winning Text ‘Construction Project Management – a Managerial Approach’ Increase 400 Percent0
CHICAGO, Ill., Feb. 27, 2012 (SEND2PRESS NEWSWIRE) — Sales of the textbook “Construction Project Management – a Managerial Approach” (ISBN: 978-0-9799969-1-7) by Pareto Publishing, have increased 400 percent each semester since publication in December 2010. The text is now increasingly used in United States 2-year, 4-year and graduate university construction management, architecture and real estate programs.
Winning the Axion Business Book, Indie Next Generation, and International Best Book Awards, it has also become popular with construction industry practitioners and is now in library collections worldwide.
Demanding building owners have learned that simply soliciting multiple bids is no longer enough to achieve the results they seek-a paradigm shift to integrated project delivery is needed. This text uniquely provides this integration of construction management, project management and business management to enable a quantum leap in construction project quality, productivity and cost control-producing a competitive advantage essential in the now challenging United States construction market.
And it is the first to integrate the Project Management Institute’s PMBOK® methodology into construction. The United States manufacturing, power production, and energy distribution owners increasingly value and demand this integration. And all construction sectors in some areas outside the United States, particularly the Middle East, demand this methodology and require the PMP (Project Management Professional) certification credential for new employees. In the United States, the federal government GSA (General Services Administration) agency also makes the PMP credential preferred for new construction related employees – which can make it a de facto requirement in a competitive employment environment.
In this challenging U.S. commercial and residential construction employment market for graduating construction management students, many question the cost-benefit relationship of an increasingly costly university education.
This text, authored by JF McCarthy MBA CFM PMP a 40-year construction veteran, provides real world perspective and skills to make the graduating students work ready – to win their first job and excel throughout their career. And it provides exactly the skills that the power generation and energy constructions sectors, which have already rebounded and are now aggressively hiring, increasingly demand.
University adoptions and presales sales for the summer and fall of 2012 will continue the present text sales increase. With these continued increases “Construction Project Management – A Managerial Approach” will achieve a dominant share of the construction management academic market within 2-3 years.
For more information, visit: http://www.paretobi.com .
News Source: Pareto Building Improvement :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .